Brand Experience and Events
Creating Memorable Experiences at Seton Hall
At Seton Hall University, every event is an opportunity to bring our community together — to celebrate achievement, share knowledge, and strengthen the bonds that make us Setonians. From signature events like Commencement and convocations, to student traditions and community celebrations, our events reflect the spirit of excellence, faith, resilience, purpose and service that define Seton Hall. Every Seton Hall event carries forward the legacy of Saint Elizabeth Ann Seton — celebrating her enduring spirit of faith, service, and community.
WHAT WE DO
The University Events department creates and maintains University standards and protocols that help define, enhance and elevate the Seton Hall experience. We bring expertise to every stage of the event process— from strategic planning and a deep understanding of our audiences, to crafting meaningful experiences that reflect the University’s brand and spirit. We support campus partners by providing the tools, guidance, and expertise they need to confidently plan and execute events on their own.
Elements of a Seton Hall event often include:
- Faith and reflection, such as an invocation, or a moment of gratitude
- Tone reflects Seton Hall’s dedication to service, leadership, and community engagement
Visual Hallmarks
- Blue and white décor, featuring University banners or the University Logo (note: the Pirate logo is reserved for athletic events)
- Branded signage and materials that reflect Seton Hall identity.
- Student and alumni involvement as ambassadors, hosts, or performers.
- Program agenda or printed materials
- Podium branding
- University flags
- Pre-planned audio and visual presentations including lighting, sound, presentation slides that reflect the University brand and event theme
- Seton Hall step-and-repeat backdrop
Marketing Your Event
Partner with University offices to ensure your event is effectively promoted and consistently reflects the Seton Hall brand across all channels.
Planning Your Event
Use the links below to guide your event planning process:
- Prepare a Checklist
- Reserve Event Space through 25Live
- Order Catering
- Contact Facilities
- Request audio/visual support
- Contact Housekeeping
- Contact Public Safety
- Prepare Signage and Displays
- Schedule a Photographer
- Using an Outside Vendor
- Submit proposals and invoices through
- For questions, contact the Procurement Office at [email protected]
- Submit vendor contracts through ESM
Important Regulations
Contact Us
Jennifer O'Sheal
Director of Special Events
(973) 378-2662
[email protected]
For external groups looking to rent an event space, please contact the University Scheduling department at [email protected].