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Seton Hall University
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Website Management

The Public Relations and Marketing team manages the primary websites for all campus units (except for Athletics and Law) through 2-3 content management systems. We advise Law who currently uses the same systems and partner with Athletics. Top services include:

  • Standard content pages
  • News (stories, elements)
  • Faculty profiles
  • Academic programs
  • University policies
  • Integrated calendar events
  • Integrated forms
  • Emergency communications
  • Embedded video
  • Integrated blogs
  • Social media feeds
  • Search Engine Optimization (SEO)
  • Analytics
  • Custom Search Engines 
  • Self Service Training

Specialized Digital Tools and Services

Public Relations and Marketing currently manages a series of unique tools to support the University’s mission through digital communications. Highlights include:

  • Google Analytics
  • Google AdWords (paid search, display ads and retargeting)
  • Client relationship management (CRM) (Salesforce, Sprout, Raiser’s Edge, Slate)
  • Forms (Formstack)
  • SMS (ATT Messaging Toolkit)
  • Merit (Student Recognition System)
  • Planned Giving (.org integration)

Public Relations and Marketing also partners fully with the Department of Information Technology, notably Web Development and Digital Media Services. Key services include:

  • Digital communications systems stability
  • Project-based code development across content management systems
  • Security and workflow management
  • Interaction and experience design
  • Graphic and rich media design
  • Video provisions and rich media publishing