Brand Positioning
Positioning is what makes us different from our competitors. It's our edge. It’s what no one else can do as well as we can. It's the reason that someone should choose Seton Hall.
What is special about Seton Hall?
Our blend of strong academics, religious values and a dash of good humor tells a rich, textured brand story.
Brand Essence
The brand essence is an internal expression that we use as a gut check — for both the marketing decisions we make and the spirit of the communications we create. This simple, elegant and memorable phrase speaks to everything we say and do.
Brand Narrative
Our brand narrative is a succinct, streamlined story that serves as the verbal platform for our communications. This is the Seton Hall story, at the highest level.
Great Minds.
Greater
Purpose.
Seton Hall University has always seen the world through unique eyes. Leading by example and through faith, we carry ourselves with authenticity. Advancing with the knowledge that our authentic and courageous approach to the world fosters a new era of bold change makers, ready to flourish. That's how we persist in our progress, keeping the spirit of our groundbreaking heritage alive.
Our patroness, St. Elizabeth Ann Seton, taught us to work hard while embracing joy. To listen, respect and honor each other while acting with purpose and intention. A remarkable woman who surpassed the limitations of her time, Mother Seton left a legacy that teaches us how to take action while taking heart.
With optimism and realism.
With faith and grace.
With compassion and unshakable fortitude.
With great minds, and greater purpose.
Seton Hall University.
Brand Pillars
Our brand pillars can help inspire headlines and other copy for digital and print pieces.
Intellectual Tradition
We offer challenging academic rigor that hones our students' God-given talent- Turning breakthroughs into theories. From classrooms to cities
- Uncovering and cultivating the inherent potential in each student.
Culture
Our compassionate, goodhumored community results in an open and resilient attitude.- Leading by example. Persevering with faith. Succeeding through community
- Listen with respect and honor. Act with intention and purpose.
Opportunities
The keys to success prepare students for today's landscape and tomorrows needs- Empowering students to take action while taking heart
- Opening doors that will open your world.
Conviction
Our belief in the potential of every individual generates "an immensity of future good."- Unflinchingly resolute in our mission. Joy of service in all we do
- The nerve to act. The vision to believe.
Brand Personality
Personality is what humanizes our brand. It helps bring messages to life with greater emotional strength and resonance, and it offers guidance for the voice and tone.
RATIONAL - Seton Hall Is...
Inspiring
Heartfelt and AcceptingCaring for the world and each other.
EMOTIONAL - Seton Hall Makes Me Feel...
Brave
But also bold and directFacing challenges with conviction and faith to create opportunities with impact
Dynamic
Exciting and ModernForging forward with faith - driven by purpose and promise.
Wise
but steadied and patientA legacy of courageous leadership bestowed by a saint, carried forth with honor and grace.
Good-Humored
Forging forward with faith - driven by purpose and promise.The joy is in the journey. Seton Hall University will meet you on your path.
Spirited
with passionYou'll stand out with your mind. You'll make a difference with your heart.
Brand Voice
This is how we sound. Our voice flexes depending on the channel and message, but it should never stray far from these guiding words.
Inspiring
heartfelt and accepting...
Brave
...but also bold and direct
Dynamic
exciting and modern...
Wise
...but steadied and patient
Good-Humored
joyful and congenial...
Spirited
