Photography and Video
Photography
Photography and videography are central to how Seton Hall expresses its brand. These visuals capture the energy of our campus, the strength of our academics, and the spirit of our community—creating an immediate and lasting impression.
As digital content needs continue to expand, compelling images and video storytelling are essential for reaching prospective students, alumni, and other stakeholders. By bringing Seton Hall’s story to life, visual media forges emotional connections that words alone cannot, ensuring our values and achievements are not just communicated, but truly felt and widely shared.
Scope of Work
The Division of University Relations oversees photography direction and standards for the University. Working with a carefully vetted network of professional photographers, the Division ensures all visual content aligns with Seton Hall’s brand identity and storytelling approach. Photographers are selected based on their ability to capture authentic campus experiences, meaningful student engagement and the distinctive energy of the Seton Hall community through a consistent visual style.
The Process
1. Need photography?
Fill out our Photography Planner. This form will connect you with a member of the University Relations team (meaning
ME), who will review your request and get back to you with next steps.
2. Scheduling and Production
Once all the details are finalized in the planner, our team will partner with you
to schedule and coordinate every aspect of the shoot. From capturing new photography
to curating existing images, we’ll ensure all visual assets needed for your project
are thoughtfully planned, executed, and delivered to support your goals.
3. Post-Production
Once all assets have been captured, the photo shoot moves into the final production
stage. This includes careful editing, potential retouching, and uploading to our data
asset management platform, MediaValet. This ensures every image is polished, on-brand,
and ready for use.
4. Distribution
Work with your Marketing and Communications manager to strategize the usage of your
new photography.
Examples may include:
Flickr Gallery*
Social Media
Webpage
Email Campaigns
*All campus partners are encouraged to share their photos to the University’s public
Flickr account to showcase events, achievements and initiatives. To submit for publishing, fill out this form.
Videography
Video is a cornerstone of Seton Hall University's strategy for sharing its story and connecting with diverse audiences. Video content helps us showcase the vibrancy and values of our Seton Hall community in a dynamic, engaging way—across social media, websites, email campaigns, and more. By leveraging the power of storytelling through video, Seton Hall brings its mission and vision to life, fostering a deeper sense of connection and pride within its global community.
Scope of Work
The Division of University Relations oversees video production and distribution for
the institution. Partnering with an external video production company, we develop
an annual video strategy that illustrates the University as a as a hub for opportunity,
growth and transformation. Visiting campus throughout the year, this partnering vendor
assists with strategizing, planning, production and post-production for videos across
the university.
Additionally, University Relations also collaborates with Seton Hall’s internal Digital
Media Services team in the Teaching, Learning, and Technology Center (TLTC) for additional
video production support.
Videos may include:
- Brand Image Marketing
- Event Coverage
- Fundraising Campaigns
- Undergraduate and Graduate Marketing
- Diversity, equity and inclusion
- Student Life
- Catholic Mission
- Achievements and Accomplishments
The Process
1. Have an idea? First thing you should do is fill out this Video Project Planner. This form is sent to University Relations, in which they will review your request and reach out to you for next steps.
Video checklist: Things to ask yourself before submitting the planner:
• What is the goal of this video?
• Who is my target audience?
• What is my budget?
• What is my “go-live” timeframe?
• Where will this be used?
• Is this video part of a campaign or series? Do you need multiple videos?
• Messaging, themes, tone, etc.
2. Pre-production planning
This is where we will discuss:
a. Project scope and creative concepts
b. Budget
c. Scripting
d. Timeline
e. Production Scheduling
f. Deliverables
3. Production
Once all the details are ironed out, we’ll work with you to schedule and film all necessary pieces needed for post-production.
4. Post-Production
Once all pieces have been filmed and gathered, the video will enter the final stages which includes:
a. Editing (graphic development, music, narration, etc.)
b. Reviewal
c. Revision
d. Final deliverable(s)
5. Distribution
Work with your Marketing and Communications manager to strategize the usage of your video.
Examples may include:
- Youtube
- Social Media
- Webpage
- Email campaigns
Video Examples
Commercial
Heritage Month
Grad Students
Event Highlight