• Seton Hall University
• University Relations

Seton Hall University is proud of its rich history and distinctive identity. As a leading Catholic institution, we are committed to ensuring that our brand reflects the values, traditions, and academic excellence that define Seton Hall. This page provides information about the university's brand identity, licensing, and the use of our athletics marks.

Brand Identity

Our brand identity is a powerful representation of Seton Hall University's commitment to academic excellence, community, and service. The "What Great Minds Can Do" tagline captures the spirit of innovation, leadership, and discovery that is at the heart of our mission. To ensure consistent and accurate representation of our brand, we have developed comprehensive guidelines that govern the use of the Seton Hall logo, color palette, typography, and other design elements.

For detailed information on how to properly use Seton Hall’s visual assets, please refer to our Brand Identity and Style Guide. This guide provides everything you need to know about representing Seton Hall University accurately and consistently across all platforms.

Licensing and Approved Vendors

Seton Hall University partners with CLC, the nation’s leading collegiate trademark licensing agency, to oversee the licensing of our trademarks and logos. All products bearing Seton Hall’s name or marks must be produced by licensed vendors to ensure quality and consistency. This process helps protect the university’s brand integrity and maintain compliance with our brand standards.

To find approved vendors or learn more about obtaining a license to use Seton Hall University trademarks, please visit CLC’s License Search.

Athletics Marks and Licensing

The Seton Hall Pirates have a proud tradition in collegiate athletics. Our athletic marks, including the iconic Pirate logo, are symbols of pride and spirit for the Seton Hall community. All uses of the Seton Hall athletics marks, logos, and names must be approved by the university and adhere to the established guidelines to protect their integrity and value.

For more detailed information about the use of Seton Hall athletics marks, please visit the Seton Hall Athletics Licensing page.

Contact Information

For questions about Seton Hall’s licensing program, brand identity, or to seek approval for using the university’s trademarks, please contact the Office of University Relations. Our team is here to assist you in ensuring that all representations of Seton Hall University are consistent, high-quality, and reflective of our values.

Together, we can continue to showcase "What Great Minds Can Do" and maintain the prestige and honor of the Seton Hall brand.