Four Seton Hall Students on a Journey to Erase Lymphoma Through Love  

Seton Hall's Bateman Team launched "Seton Hall Love Week" on Valentine's Day. The Bateman Team is a division of Seton Hall's Public Relations Student Society of America. The team aimed to raise awareness of lymphoma as students and faculty wore red in acknowledgement of the initiative.

The Paul Foundation, founding sponsor of The Lymphoma Research Foundation, strives to eradicate lymphoma, a type of cancer that affects the lymphatic system, while serving those impacted by it. The Public Relations Society of America (PRSA) national Bateman case study competition chose The Lymphoma Research Foundation as a client.

Kathryn Lancioni, instructor of Public Relations and advisor for the University's Bateman team, noted, "This competition truly allows students to showcase their passion for public relations and implement the skills they have learned in the classroom."

Lancioni continued, "Beyond a competition, these students have made this campaign their philanthropy, as lymphoma is more common between the ages of 15 to 39. They are creating a lasting impact within their community, with the hopes of increasing the rates of early detection."

The Bateman campaign at Seton Hall consists of a two-phase effort, which began with "Seton Hall Love Week." The focus of this initiative was to inform students and the local community of the early signs of lymphoma, while providing resources to assist in self-testing and diagnosis. The Bateman team also plans to appear as guests in the Buccino Leadership Podcast, WSOU 89.5 FM, Pirate TV News and The Setonian.

Phase two of this campaign, titled, "In the Spotlight," ran from February 21 through March 4. Michele Modugno, the co-director of social media for the Bateman team, expressed that she is "beyond excited to see this campaign come to fruition. We want to show our community that no one fights alone."

The campaign challenged young adults in the community with engaging social media activities on both Instagram and other Seton Hall social media sites. The Bateman team tested residents of South Orange on their knowledge of lymphoma to win a price through spontaneous "Billy on the Street" interviews, which aimed to bring awareness to the South Orange community.

Modugno added, "We want to emphasize that loving our friends, our families and even our partners, starts by loving ourselves first, with early detection."

PRSA is a charitable organization committed to promoting diversity among public relations profession and companies so they can best serve the public good and address the needs of a diverse world. Annually, they host the Bateman Case Study Competition, a premier national case study competition for public relations students to apply their classroom education and internship experience. The Lymphoma Research Foundation, selected as the client for 2022, is the nation's largest nonprofit devoted exclusively to funding innovating lymphoma research and serving the lymphoma community.

About the College of Communication and the Arts
Seton Hall University's College of Communication and the Arts offers diverse, flexible undergraduate programs anchored in the humanities, featuring cutting-edge technology and innovative curricula, and provides opportunities for meaningful collaboration across disciplines. Students can explore emerging technologies as well as learn from industry professionals about the latest trends in the ongoing digital revolution that is affecting communication and arts' industries. For more information about the College's undergraduate programs, please contact Amanda Carcione.

The College also offers graduate-level programs in Museum Professions and Communication, including the opportunity to pursue a unique area of study, including options in Public Relations, Digital Communication/Communication Technologies, and Communication in Organizations. In addition, four dual-degree options, including three accelerated master's/B.A. programs and a dual M.A. degree with the School of Diplomacy and International Relations are offered. For more information about Graduate Studies within the College of Communication and the Arts, please contact Ryan Hudes, Ph.D.

Categories: Arts and Culture