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Seton Hall University

Web Objectives, Organization and Governance

Purpose

Seton Hall University’s website is a representation of the identity and reputation of the school’s history, research, accomplishments and services provided. The website promotes the University’s brand, engages key audiences, supports student recruitment and enhances alumni engagement. The web presence has visitors from all over the world in search of different information. To that point, the web governance is outlined here to insure the integrity of that information and define responsibility.

Scope

University Policy

Definitions

Cross-Functional Web Team: a partnership between the Departments of Public Relations & Marketing and Information Technology.

Policy

The Cross-functional Web Team is primarily responsible for the content and systems that support the University website. This team is tasked with assisting departments, institutes, centers, programs and divisions with updating, maintaining and insuring content is correctly represented.

If updates are required for specific pages, they are to be submitted to Public Relations & Marketing. Response will be provided within 48 hours (on business days) with either notification of the completed task or a timeline for completion.

Seton Hall University departments, divisions, centers or academic programs may not solicit, employ or engage any group, company, student, faculty member, staff member or resource to provide web development. However, a unit may choose to solicit writing support to create content and update content for their individual properties.

Access and training for the website will be made available to website upon request. All updates will be reviewed and verified by the Public Relations & Marketing team and in some cases other units to insure consistency with the University’s strategic plan, mission and brand.

The use of unit logos or graphic representations of names on web properties is strictly prohibited outside of approved creative from the Office of Publications. Only text-­based names can be used in the typeface, font and size dictated by University templates. Logos of partners that are associated with programs, centers or institutes must be vetted for use and may not appear in the upper third of a webpage. The logo of these partners must always be smaller in size than the Seton Hall School logo in the header of the page.

Related Policies

Responsible Offices

Approval

Approved

On the recommendation of the Vice President of University Advancement to Executive Cabinet April 5, 2010.

Effective Date

April 5th, 2010