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College of Human Development, Culture, and Media

Outcomes for B.A., Major in Public Relations

Outcomes and Assessment Seton Hall University embraces the principle that effective and meaningful assessment is an integral part of the educational process. This principle is at the heart of our commitment to meet our responsibilities to our students, professions, and the communities that we serve. University Assessment Site »

Mission
The Public Relations program is dedicated to enabling genuine and professional interaction in social, aesthetic, and technological contexts. Our courses challenge students to lead, create, and communicate with responsibility, passion, and excellence. Our curriculum embodies cultural innovation within the Liberal Arts tradition in the spirit of Catholicity. Our faculty strive to cultivate exemplary communication within and among local and global communities.

Core Values
In our teaching, research, and service we affirm and strive for

  • Excellence
  • Purposeful Ambition
  • Civic-Mindedness
  • Cultural awareness/sensitivity
  • Creativity
  • Ethical discourse
  • Intellectual rigor
  • Intellectual and creative engagement
  • Innovation

Learning Outcomes
Our curriculum prepares graduates to communicate with

  1. Oral and Written Excellence – Graduates will be able to
    1. Speak and write with clarity and confidence
    2. Compose coherent and focused messages adapted to specific audiences in specific circumstances
       
  2. Historical Awareness – Graduates will be able to
    1. Trace the development of their field
    2. Relate current practices to historical antecedents
       
  3. Research Grounding – Graduates will
    1. Methodically evaluate claims and contexts
    2. Base decisions on critical and empirical evidence
       
  4. Theoretical Perspective – Graduates will be able to
    1. Provide abstract or macro level explanations of concrete practices
    2. Use disciplinary vocabulary to account for interaction patterns
       
  5. Ethical and Legal Standards – Graduates will
    1. Know and abide by all applicable laws
    2. Value responsible and genuine interactions
    3. Appreciate and respect cultural diversity