Alexander Simonson, Ph.D.

Associate Professor
Department of Marketing

Hired in 2008, Alex Simonson is a Visiting Associate Professor in the Department of Marketing, where he teaches Principles of Marketing at the undergraduate level, and Corporate Branding Strategy at the graduate level. Professor Simonson has nearly two decades’ experience in research relating to brand protection and forensics; he has testified over 40 times. In addition to having been a full-time professor of marketing for more than ten years, Alex has lectured on marketing and brand research to executives at Georgetown University School of Business, Helsinki Institute of Technology, Columbia University, and many Fortune 100 companies. His work has been cited by numerous textbooks, articles, trade publications, and books. Prior to his re-employment at the Stillman School in 2008, he was on the faculty here from 2000 through 2004.