"What Great Minds Can Do" TV Commercial Wins National Advertising Awards
Thursday, March 21, 2019
The Collegiate Advertising Awards program recognizes marketing professionals in higher education for excellence in advertising, marketing and promotion. The Educational Advertising Awards, which is sponsored by the Higher Education Marketing Report, is a national awards program that honors the best in educational advertising and marketing nationally.
The 30-second TV spot has been broadcast during each of the televised Seton Hall men's basketball games and runs on the jumbotron during home games at the Prudential Center. It also has aired on Comcast and Altice One cable networks throughout northern New Jersey and can be viewed on YouTube.
The commercial opens with Joseph Murante, a junior economics and finance major, who asks, "What can great minds do?" Murante interned with the Superior Court of New Jersey and plans to attend law school after graduation. He is currently pursuing a minor in legal studies with the Stillman School of Business. Murante said he was proud to have the opportunity to share his experience with the Seton Hall community and with future great minds.
"It was an honor to be a part of the University's new commercial," Murante said. "My family, friends and hometown were all proud to see me on the big screen. Working at the Superior Court of New Jersey was a valuable experience and I am grateful to share it with the Seton Hall community."
In addition, several projects produced by University Advancement received recognition from the Educational Advertising Awards. The Giving Day Launch Video received a silver award in the Fundraising Campaign category, the Pirate Connections Annual Report received a bronze award and the Thanksgiving Video received a merit award for special video production. The Office of Admissions also earned a bronze award for its "What Great Minds Can Do" search pieces.