Learning Outcomes for M.A. in Public Relations

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Program Learning Outcomes:

1. Develop students’ conceptual and creative skills through the synthesis of theoretical and practical approaches to public relations.
2. Develop a systematic understanding of the various publics and stakeholders in the public relations continuum.
3. Provide students with a conceptual framework to understand the strategic and tactical roles of public relations.
4. Ensure our students understand the ethical expectations and challenges related to public relations activities.
5. Develop a critical awareness and a holistic understanding of the role public relations plays in shaping society and culture.
6. Equip students with the knowledge and tools to effectively execute public relations programs and campaigns.