Division of Enrollment Services

Alyssa McCloud has served as the vice president for enrollment management at Seton Hall since 2011, was promoted to senior vice Ppresident for enrollment management in 2018 and now serves as executive vice president for enrollment management and recruitment. Dr. McCloud oversees the areas of Undergraduate Admissions, Financial Aid, Registrar, Enrollment Services Information Systems and Enrollment Services Communications and Marketing.

During Dr. McCloud’s tenure she has led Seton Hall to tremendous enrollment success, resulting in a 20% increase in undergraduate enrollment and several of the largest incoming classes in university history. Simultaneously, the University has raised its SAT average over 100 points while continuing to attract a diverse student body that is nearly 45% students of color, 30% Pell eligible and 35% first-generation.

Dr. McCloud is an active member of the enrollment management community has served on the College Board's Admissions Advisory Board, has provided executive management training for University CFOs through the NACUBO leadership program as well as future Enrollment leaders as part of the College Board’s Leadership Academy. She created the model financial aid shopping sheet that was adopted state-wide by the state of New Jersey and was praised for creating a transparent financial aid experience for students. She has presented at numerous conferences, plus written articles relating to college admission that have been featured in the Huffington Post and Private Colleges and Universities Magazine. She has been featured in many media outlets, appearing on Fox Business, Good Day New York and with citation in the Star Ledger, Wall Street Journal and New York Times.

Dr. McCloud previously served as vice president for enrollment at Drew University and Felician College. Prior to these positions, she served as director of the office of admissions and international programs at Seton Hall. Prior to this she worked for Webster University in Bangkok Thailand assisting to open the first American University in Thailand and at the Council on International Educational Exchange in New York and Bangkok, Thailand.

She holds a B.A. in humanities with a concentration in philosophy from Antioch College, as well as two graduate degrees from Seton Hall, an M.A.in corporate and public communications (2004) and a Ph.D. in higher educational leadership, management and policy (2009).

Derek Martinez is a two-time alumnus of Seton Hall University, earning his bachelor’s degree in psychology in 2012 and master’s in strategic communication in 2017. He began his professional career at Seton Hall as an admissions counselor, before moving to enrollment services communications in 2017. Since 2021, Derek has served as the assistant vice president, marketing and communications for enrollment services, where he oversees all outreach efforts of the university to prospective and incoming undergraduate students.

In his time as a member of the Enrollment Services leadership team, he has been a key contributor to projects such as the implementation of Slate, creation of personalized video content to elevate Seton Hall’s status among its peers, collaboration with campus programs and departments to assist in their recruitment efforts, creation of peer-networking platforms for prospective students, and digitization of Seton Hall’s financial aid award notifications. He has created the foundation for which all of Seton Hall’s virtual recruitment events are held and continues to find new ways to enhance Seton Hall’s recruitment strategies in a digital age.

Derek has been interviewed and featured in higher education articles from publications such as NJ.com, the Star Ledger, New Jersey Business Magazine, and The College Tour. He has represented Seton Hall at the Slate Summit conference, where he has been asked to facilitate round-table discussions for enrollment leaders for three years in a row. In 2022, he was recognized for ten years of professional service at the University’s annual Employee Service Awards ceremony. He was also selected as a member of the 2023 cohort for the Employee Professional Development Program, which recognizes emerging leaders across campus and seeks to broaden their understanding of Seton Hall University and the higher education industry.

Derek comes from a proud line of Seton Hall Pirates. Eight degrees, earned by a total of five alumni, have been awarded to his immediate family. He has been a member of the Seton Hall community since 2008, where he was first exposed to the education field as a student ambassador and tour guide. Derek continues to proudly serve his Alma Mater, where he one day hopes to have his son continue their family’s Pirate heritage as a member of the Class of 2041.

Katie McCarthy has been a vital part of Seton Hall University’s Enrollment Management team since 2013, beginning her journey as an assistant director of admissions. She progressed to associate director of admissions operations in 2016 and then became director of admission operations in 2017. In 2021, she was appointed assistant vice president of enrollment management operations.

In this role, Katie is responsible for overseeing daily operational functions, streamlining processes and implementing strategic initiatives that support institutional goals. Katie also oversees file review of the Undergraduate Admissions office and collaborates closely with the executive vice president of enrollment management on predictive modeling and strategic planning. She has successfully automated numerous processes within the Enrollment Management division, significantly reducing manual data entry.

As a dedicated functional user, Katie excels at connecting technical teams with end-users in Enrollment Management. Throughout her time at Seton Hall, she has contributed to various IT initiatives, including the successful implementation of Technolutions Slate for both undergraduate and graduate admissions. With her strong background in recruitment and enrollment management, Katie possesses a comprehensive understanding of user needs, allowing her to offer valuable insights during IT project development.

In 2019, Katie was selected to join the College Board's Enrollment Leadership Academy, a year-long program committed to improving leadership skills, promoting strategic enrollment management and developing the future leaders in enrollment.

She holds a B.A. in English literature with a minor in journalism from University of Delaware as well as an M.B.A. from Seton Hall (2017). Katie is currently pursuing her doctorate in higher education at Seton Hall.

Javonda Asante is the senior director of financial aid at Seton Hall, bringing over three decades of experience in the field. With an M.B.A. in human resource management and prior employment at Fairleigh Dickinson University, Drew University and the Higher Education Student Assistance Authority, she is dedicated to enhancing access to a college education. As a leader in higher education, her role encompasses a blend of strategic vision, collaboration and advocacy. She prioritizes fostering an inclusive and supportive environment for students and staff, ensuring that financial aid resources are accessible and effectively communicated.

As an active member of the New Jersey Association of Student Financial Aid Administrators (NJASFAA), Javonda currently chairs the Membership Committee as part of the Executive Council. Ultimately, her goal is to empower individuals through education, making a meaningful impact on their lives and futures. Outside of her professional life, she is married and a proud mother of four children. In her personal time, she enjoys reading and listening to music.

Autumn Bucior has served as the university registrar since 2020. Her career at Seton Hall first began as a graduate assistant in the Office of Admissions before she transitioned to the Office of the Registrar. She has previously held the roles of assistant, associate and senior associate registrar. In her current role, Autumn leads a team of individuals responsible for registration, course and classroom scheduling, degree eligibility, grading, transcripts, enrollment reporting and the enforcement of academic policies. Recognizing the importance of leveraging technology to improve customer service for students and the larger university community, Autumn has successfully led the implementation of several technological initiatives, including the university’s adoption of DegreeWorks.

In her role as the university registrar, Autumn collaborates with the Office of the Provost, academic deans, department chairs, faculty and advisors in navigating students from their first semester to graduation. She serves on various university-wide committees including the Academic Affairs Council, Council for Student Success, IT Data Standards, and co-chairs the Commencement committee. She was selected as a member of the inaugural cohort of the University’s Employee Professional Development Program in 2021 and was the recipient of the Bishop Bernard J. McQuaid Medal for Distinguished Service in 2023.

A two-time Seton Hall graduate, Autumn received her Bachelor of Arts from the College of Arts and Sciences and her Juris Doctor from the School of Law.

Asim Rehman is director of academic and student information systems and joined University in 2006. He served on the Enrollment Services IT team before being promoted to his current position in 2013. Asim provides leadership and direct supervision to a team of individuals who manage the Student Information System (Banner) and integrated software products from third party vendors. He supports and enables the proactive leveraging and development of technology to create automated and streamlined processes, reports and data analysis to support University operations.

Asim was part of SIS to Banner implementation and later contributed to both the Banner 8 and Banner 9 implementations. He played a key role in reporting migration from Oracle Reports to Cognos and helped financial aid office move daily manual processing to robust automated processing. Asim has good experience working with technology in higher education and worked at Montclair University before joining Seton Hall. He holds B.S. in computer information systems from Richard Stockton College and master’s degree in computer science from Montclair University.

Katherine Fainer is an accomplished admissions leader with over a decade of experience in higher education enrollment management. Serving as the director of undergraduate admission at Seton Hall since 2022, Katherine directs comprehensive recruitment strategies for first-year students. She leads a dedicated team of recruitment professionals and oversees the review of more than 25,000 applications annually, successfully enrolling a highly qualified and diverse class of students.

Prior to her role at Seton Hall, Katherine held key positions at The Catholic University of America, where she was senior associate dean of admission and previously associate dean of admission. There, she enhanced admission marketing efforts, implemented effective financial aid strategies, and facilitated a smooth transition to a new CRM system.

Katherine holds a master’s degree in management from The Catholic University of America, with a focus on leadership and strategic planning, and a bachelor’s degree in diplomacy and international relations from Seton Hall. A strong advocate for professional development, she is a member of the National Association for College Admission Counseling and completed the Harvard Summer Institute on College Admissions. Katherine is dedicated to fostering inclusive and effective admission practices that support student success and institutional growth.