Looking to launch or advance a career in the $350 billion sports and athletics industry? This concentration will prepare you for leadership positions in sports management/sports marketing firms, licensing and apparel marketing, or radio and television programming.
Unlike hospitality/tourism or kinesiology/physical education programs, our sport management concentration pairs with an M.B.A. degree — a distinct advantage. Our broad-based program combines a strong core curriculum with electives that let you map your own path, and we keep the whole thing streamlined to just 40 credits. Our South Orange, NJ campus is located only 14-miles from the heart of New York City.
Our alumni can be found in any number of prestigious sport organizations: the Yankees, Madison Square Garden, the NBA, the Mets, and many others.
Why get an MBA in Sport Management?
Pursuing an MBA in Sport Management offers a unique blend of traditional business acumen with specialized insights into the fast-paced world of sports. This degree equips students with the strategic, financial, and operational skills required to navigate the sports and athletics industry. It provides a deep understanding of sports marketing, branding, and promotions, allowing graduates to tap into the lucrative world of sponsorships, endorsements, and media rights. With the sports sector becoming increasingly global, this sports management MBA also instills international business strategies tailored for sports franchises aiming for a worldwide audience. Moreover, the program delves into the intricacies of contract negotiations, athlete representation, and event management, ensuring students are well-prepared for the dynamic challenges they might face. With an increasing emphasis on data analytics in sports, the Seton Hall University Stillman School of Business MBA integrates data-driven decision-making into the curriculum, making graduates valuable assets to teams and organizations. The best MBA in Sport Management is not just about understanding the game on the field but mastering the game off of it, making it a valuable investment for those aspiring to lead in the sports business realm.