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Master of Business Administration (M.B.A.)

Sport Management

Looking to launch or advance a career in the $350 billion sports and athletics industry? This concentration will prepare you for leadership positions in sports management/sports marketing firms, licensing and apparel marketing, or radio and television programming.

Unlike hospitality/tourism or kinesiology/physical education programs, our sport management concentration pairs with an M.B.A. degree — a distinct advantage. Our broad-based program combines a strong core curriculum with electives that let you map your own path, and we keep the whole thing streamlined to just 40 credits. Our South Orange, NJ campus is located only 14-miles from the heart of New York City.

Our alumni can be found in any number of prestigious sport organizations: the Yankees, Madison Square Garden, the NBA, the Mets, and many others.

Why get an MBA in Sport Management?

Pursuing an MBA in Sport Management offers a unique blend of traditional business acumen with specialized insights into the fast-paced world of sports. This degree equips students with the strategic, financial, and operational skills required to navigate the sports and athletics industry. It provides a deep understanding of sports marketing, branding, and promotions, allowing graduates to tap into the lucrative world of sponsorships, endorsements, and media rights. With the sports sector becoming increasingly global, this sports management MBA also instills international business strategies tailored for sports franchises aiming for a worldwide audience. Moreover, the program delves into the intricacies of contract negotiations, athlete representation, and event management, ensuring students are well-prepared for the dynamic challenges they might face. With an increasing emphasis on data analytics in sports, the Seton Hall University Stillman School of Business MBA integrates data-driven decision-making into the curriculum, making graduates valuable assets to teams and organizations. The best MBA in Sport Management is not just about understanding the game on the field but mastering the game off of it, making it a valuable investment for those aspiring to lead in the sports business realm.


  • 73 US News Best Part-time M.B.A. Ranking
  • 14 Miles from Heart of Sport Industry
  • 40 Average Credits for Degree
  • 20 Hours of Student Volunteer Service
By the Numbers

The Stillman Difference


Seton Hall offers a top-ranked, accredited M.B.A. for working professionals that transforms concepts into practice.

Stephanie Gage

"I love walking into a classroom, experiencing an "ah-ha" moment, then applying this new knowledge immediately to my work, accelerating my career."

Stephanie Gage ’09
Customer Marketing Category Manager, Ferrero USA Inc.


With a focus on an ethics-centered education, our M.B.A. starts with a core curriculum that covers accounting, economics, the behavioral and quantitative sciences, and the functional areas of business.

That means that you may study international sport management or sports television in the age of new media one semester, then organizational and market dynamics the next. To further round out your education, you'll select several electives from a field in the M.B.A. curriculum other than sport management.

At the end of the program, you'll have the opportunity to apply the knowledge gained and consult with an actual client in our M.B.A. consulting course.

Expect small class sizes and dynamic lectures and discussions with faculty and industry professionals. Many of our students, guest lectures, and adjunct faculty come from the New York metro area's leading organizations, infusing each classroom with their unique perspectives and expertise.

M.B.A. Curriculum Grid Sheet »

Sports Poll

Seton Hall Sports Poll Conducted by the Sharkey Institute

The first and only ongoing University-based polling service that delves into the multi-billion dollar sport industry. With findings that have been featured in media outlets across the country, the poll serves as a barometer of public opinion on the many important moral and ethical issues confronting sport today.

Visit the Seton Hall Sport Poll »

Program Faculty

Many of our full-time faculty have attended top Ph.D. programs and are in demand as lecturers,  consultants and media experts. Stillman School faculty provide an academic experience characterized by high faculty-student engagement, often partnering with students on research and other projects.

View a full listing of all Stillman School faculty »

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Richard Hunter
Professor of Legal Studies
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Laurence McCarthy
Associate Professor of Management
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Kurt Rotthoff
Professor of Economics
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Mary Kate Naatus
Associate Professor of Marketing; Assistant Provost, Dean of Continuing Education
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A Top M.B.A. for Working Professionals

The Stillman School of Business offers an ethics-centered graduate education that "transforms concepts into business practice." We are among the top 1 percent of business schools worldwide that have achieved both business and accounting accreditation from The Association to Advance Collegiate Schools of Business (AACSB). Known for academic excellence, the school's M.B.A. program is consistently named a Princeton Review "Best Business School" and a U.S. News "Top Business School for Part-time MBAs."

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