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Stillman School of Business
center for sports media

Center for Sport Management

The Center for Sport Management offers some of the leading business degree programs in sport management in the country. This interdisciplinary program includes courses in sport law, management, marketing, economics and finance and prepares students for positions in professional and intercollegiate athletics and the industries that serve them. Students gain exposure to all facets of the business of sport, including sport sponsorship relationships, team and league equity issues, player management, labor relations and a wide variety of ethical dilemmas facing business professionals in both professional and amateur athletics. The program prepares students for internal positions in sport management organizations; sport marketing firms; licensing and apparel marketing; radio and television programming; and events and facilities management. More »

Academic Programs

B.S., Sport Management
Our Center for Sport Management will prepare you for an exciting career in this $350 billion industry. You'll learn how to deal with financial, strategic and marketing issues that arise in the business of sport and take advantage of Seton Hall's proximity to New York City.

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M.B.A., Sport Management
Unlike hospitality/tourism or kinesiology/physical education programs, our sport management concentration pairs with an M.B.A. degree—a distinct advantage. Our broad-based program combines a strong core curriculum with electives that let you map your own path and we keep the whole thing streamlined to just 40 credits.

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Faculty

The Sport Management faculty bring extensive academic expertise and professional experience across the sports industry, including leadership in professional sports leagues, collective bargaining, sports law, media rights, marketing, finance and business strategy. Faculty include former executives from the NBA Players Association, NFL, ESPN and CBS Sports, a former president of the Gaelic Athletic Association and accomplished scholars in sport marketing and business. Their combined experience provides students with valuable industry insights and real-world perspectives on the business of sports. More »

sports management

Sports Management and Analytics Club (SMAC)

The Sport Management and Analytics Club (SMAC) is open to any Seton Hall undergraduate student who is interested in the sport business. The objectives of the SMAC are to provide networking opportunities, recruit incoming students, interact with key members of the sport industry community and further the knowledge of the sport management profession. More »