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Market Research Center

The mission of the Market Research Center at Seton Hall University is to become a leading institution in the field of market research by offering hands-on university/business partnership projects and providing our students with critical skill sets and experience required for success in the profession. 

National Award of Excellence

Awards of Excellence Logo showing blue, green, and gray triangles overlapping the word In recognition of the value the Market Research Center brings to both the university and business communities, the Center has earned the 2020 Judges' Award of Excellence from the University Economic Development Association. This is the top distinction of the UEDA awards program, and Seton Hall is the only university in New Jersey honored with a UEDA award. Read more.

Solutions and Services

Our qualitative and quantitative capabilities include custom methodologies such as:

  • One-on-One Interviews
  • Telephone Interviews
  • Customer Satisfaction Studies
  • Focus Groups
  • Web-based Surveys
  • Ad/Message Testing
  • Positioning Research
  • Market Research Center Opportunities

Market Research Center - Projects & Impact

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Facilities

The Center features a state-of-the-art facility staffed by faculty and students from the nationally recognized Stillman School of Business.

  • Interview/Conference Center
    • 42" Flat Screen HD TV with Laptop Presentation Capability
    • Flexible Room Layout
    • Audio/Video Recording Capabilities
  • Observation Room
    • One-way mirror
    • Comfortable Tiered Seating
    • Monitors Allowed Viewing of Stimulus Materials in Conference Center
  • Internet Connectivity
  • Qualtrics Online Survey Platform
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