Market Research

The graduate certificate in market research is made up of a total of 13 credits. The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

Resources:

Curriculum

Students will be required to take each of the following courses:

Graduate Market Research Curriculum
Course ID	Course Name	Credits	Offered
BMBA 9457*	Market Decision Making	2	Fall & Spring
BMBA 9455*	The Role of Quantitative Analysis in Business Decision Making	2	Fall & Spring
BMKT 7611	Marketing Research	3	Spring

*Core Class required for ALL MBA students

Students must complete 6 credits from the following courses:

Graduate Market Research Curriculum
Course ID	Course Name	Credits	Offered
BMKT 7621 BITM 7739 BMBA 9317 BQUA 7825	Marketing Channels and Logistics	3	Fall
BMKT 7634	Marketing Metrics	3	Every 3rd Semester
BMKT 7597	Directed Research/Marketing	1 to 3	With Approval
BMKT 7619	Sales Management	3	Every 3rd Semester
BITM 7744	Business Intelligence	3	Every Semester
BQUA 7819	Business Forecasting	3	Periodic
BITM 7722	Business Analytics & Predictive Advanced Spreadsheets	3	Periodic
BMKT 7620	New Product Planning and Development	3	Periodic
BMKT 7319	Products Liability	3	Periodic
BMKT 7652	Interactive Marketing	3	Every 3rd Semester

Undergraduate Catalogue
Academic Calendar
Course Exam Schedules

How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

Application Form

Image of a button- The Princeton Review-2023 Best Business Schools with a carton briefcase.

Want to Know More?

Adam Warner
Director, Market Research Ctr.

[email protected]

Stephen Pirog
Chair, Department of Marketing

[email protected]