Market Research

Market Research

The graduate certificate in market research is made up of a total of 13 credits. The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.


  Students will be required to take each of the following courses:

Graduate Market Research Curriculum
Course ID Course Name Credits Offered
BMBA 9457* Market Decision Making 2 Fall & Spring
BMBA 9455* The Role of Quantitative Analysis in Business Decision Making 2 Fall & Spring
BMKT 7611 Marketing Research 3 Spring

*Core Class required for ALL MBA students

Students must complete 6 credits from the following courses:

Graduate Market Research Curriculum
  Course ID   Course Name   Credits   Offered
BMKT 7621 BITM 7739 BMBA 9317 BQUA 7825 Marketing Channels and Logistics 3 Fall
BMKT 7634 Marketing Metrics 3 Every 3rd Semester
BMKT 7597 Directed Research/Marketing 1 to 3 With Approval
BMKT 7619 Sales Management 3 Every 3rd Semester

BITM 7744
Business Intelligence 3 Every Semester
BQUA 7819 Business Forecasting 3 Periodic
BITM 7722 Business Analytics & Predictive Advanced Spreadsheets 3 Periodic
BMKT 7620 New Product Planning and Development 3 Periodic

BMKT 7319
Products Liability
BMKT 7652 Interactive Marketing 3 Every 3rd Semester






How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

  Application Form

PNG version- Badge from US News and World Report- Awarded Best Grad School for Business Part-Time MBA 2023-2024Image of a button- The Princeton Review-2023 Best Business Schools with a carton briefcase.

Want to Know More?

Adam Warner
Director, Market Research Ctr.
[email protected]
Stephen Pirog
Chair, Department of Marketing
[email protected]