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Market Research

Market Research

The graduate certificate in market research is made up of a total of 13 credits. The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.


  Students will be required to take each of the following courses:

Graduate Market Research Curriculum
Course ID Course Name Credits Offered
BMBA 9457* Market Decision Making 2 Fall and Spring
BMBA 9455* The Role of Quantitative Analysis in Business Decision Making 2 Fall and Spring
BMKT 7611 Marketing Research 3 Spring

*Core Class required for ALL MBA students

Students must complete 6 credits from the following courses:

Graduate Market Research Curriculum
  Course ID   Course Name   Credits   Offered
BMKT 7652 Digital Marketing 3 Periodic
BMKT 7597 Directed Research
1 to 3 With Approval
BQUA 7845 Logistics and Operations in Supply Chain Management 3 Spring
BMKT 7634 Marketing Metrics 3 Periodic
BMKT 7620 New Product Planning and Development 3 Periodic
BMKT 7319 Products Liability 3 Periodic
BQUA 7630 Supply Chain Analytics 3 Periodic
BQUA 7825 Supply Chain Management 3 Periodic
BSAN 7011 Exploratory Data Analysis and Data Visualization 3 Every Semester
BSAN 7001 Introduction to Data Analytics and Business Intelligence 3 Every Semester
BSAN 7021 Predictive Analytics 3 Periodic
BSAN 7045 Project Management 3 Spring

How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

  Application Form

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