Students will be required to take each of the following courses:
Graduate Market Research Curriculum
Course ID |
Course Name |
Credits |
Offered |
BMBA 9457* |
Market Decision Making |
2 |
Fall & Spring |
BMBA 9455* |
The Role of Quantitative Analysis in Business Decision Making |
2 |
Fall & Spring |
BMKT 7611 |
Marketing Research |
3 |
Spring |
*Core Class required for ALL MBA students
Students must complete 6 credits from the following courses:
Graduate Market Research Curriculum
Course ID
|
Course Name
|
Credits
|
Offered
|
BMKT 7621 BITM 7739 BMBA 9317 BQUA 7825 |
Marketing Channels and Logistics |
3 |
Fall |
BMKT 7634 |
Marketing Metrics |
3 |
Every 3rd Semester |
BMKT 7597 |
Directed Research/Marketing |
1 to 3 |
With Approval |
BMKT 7619 |
Sales Management |
3 |
Every 3rd Semester |
BITM 7744
|
Business Intelligence |
3 |
Every Semester |
BQUA 7819 |
Business Forecasting |
3 |
Periodic |
BITM 7722 |
Business Analytics & Predictive Advanced Spreadsheets |
3 |
Periodic |
BMKT 7620 |
New Product Planning and Development |
3 |
Periodic |
BMKT 7319
|
Products Liability |
3
|
Periodic |
BMKT 7652 |
Interactive Marketing |
3 |
Every 3rd Semester |