Market Research

Market Research

The undergraduate certificate in market research is made up of a total of 12 credits (four, 3 credit courses). The certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.


Students will be required to take each of the following 2 courses
Course ID Course Name Offered
BMKT 2601 Principles of Marketing Fall & Spring
BMKT 3611 Marketing Research Fall & Spring

Students must complete 2 of the following courses:

Course ID Course Name Offered
BMKT 4612 Qualitative Market Research Fall
BMKT 4634 Marketing Metrics Spring
BMKT 4699 Directed Research/ Marketing With Approval
BITM 3740/BMGT 4560 IT Project Management Fall
BMGT 4560 Product Management Fall & Spring
BMKT 3744
BITM 3744
Business Intelligence Spring
BMKT 4633 Product Management & Development Fall
COPR 2135 Public Relations Research Spring/Fall
BMKT 4640 Building & Maintaining Strong Brands Periodic
BMKT 4641 Competitive Intelligence Periodic

How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

  Application Form

Want to Know More?

Adam Warner
Director, Market Research Ctr.
[email protected]
Stephen Pirog
Chair, Department of Marketing
[email protected]