Digital Content Creation with Gen AI
Digital Content Creation with Gen AI explores how generative artificial intelligence is transforming the way content is created, optimized and shared across digital platforms. Designed for non-technical learners, this course introduces participants to AI-powered tools that support visual design and storytelling. Through practical examples and guided activities, participants learn how to craft engaging, audience-focused content while leveraging generative AI to enhance creativity and impact.
Who should take these programs?
This course is ideal for marketing and communications professionals, content creators, social media managers, entrepreneurs and anyone responsible for producing digital content. It is also well suited for professionals looking to stay current with emerging AI tools and improve content performance across multiple digital channels.
Program Format
This course takes place virtually and combines instructor-led discussion with hands-on exploration of generative AI tools used in digital content creation. Participants will engage in interactive exercises focused on creating and refining content for various platforms, with an emphasis on practical application and real-world use cases.
Learning Objectives
During this course, participants will:
- Introduce generative AI concepts as they relate to digital content creation.
- Explore AI tools used for generating visuals, written content and narratives.
- Examine strategies for optimizing content across different digital channels.
- Demonstrate techniques for using AI to enhance audience engagement and reach.
- Discuss ethical and responsible use of generative AI in content development.
Learning Outcomes
By the end of the course, participants will be able to:
- Create AI-supported digital content tailored to diverse audiences and platforms.
- Apply generative AI tools to improve content quality, consistency and efficiency.
- Optimize digital content to drive traffic and engagement.
- Evaluate opportunities and limitations of Gen AI in content strategy and production.
Program participants who complete the course will receive a Digital Badge and Certificate of Completion from Seton Hall University.
