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center for entrepreneurial studies

Entrepreneurial Studies

What is the Undergraduate Certificate?

Stillman School students who take four, three-credit courses that are part of the entrepreneurial studies program obtain the Undergraduate Certificate in Entrepreneurial Studies. These courses are electives taken largely in the Junior and Senior years. Students obtain the Certificate as part of their normal coursework, in addition to their concentration in management, marketing, finance, etc.

Why is it important?

The skills and knowledge learned in the entrepreneurial studies program prepare students to start and run a business. Also important, many large corporations seek students who have developed the "entrepreneurial mindset," which enables them to be innovative and flexible in every business environment.

What do you learn?

Students learn how to recognize a business opportunity, conduct feasibility studies to determine if a proposed venture can be profitable, write business plans, find sources of funding, consider legal and financial aspects of creating a business, and work in teams to transform ideas into reality. Additionally, students start "virtual" as well as actual businesses, and hear from successful entrepreneurs who are guest speakers in classes.


Students are required to take two or more of the following courses: (Course offerings change each semester)

  • BMKT/BMGT 4629 Sales and Personal Selling
  • BMGT 4640 Introduction to Entrepreneurship
  • BMGT 4566 Starting a Business
  • BMGT 4565 Innovation and Entrepreneurship
  • BMGT 4599 Directed Research (Approval Needed)

Students select two or more additional course from the following courses:

  • BMGT 3524     Doing Business in India
  • BMGT 4552     China in the Global Economy
  • BMGT 4560     Project Management
  • BMGT 4562     Negotiation
  • BMGT 4599     Directed Research
  • BMGT/BSPM 4535     The Management of Sport Organizations
  • BMKT 4625     Retail Marketing
  • BMKT 4631     Advertising Management
  • BMKT 4633     Product Management and Development   
  • BMKT 4637     Services Marketing   
  • BAAC 3116     Financial Statement Analysis
  • BFIN 3211     Financial Strategy
  • BLAW 4310 NA     Advanced Topics (Law and Entrepreneurship)
  • BMGT 3641/BITM 3741     Supply Chain Management
  • BACC 3115     Cost Accounting
  • BMKT 3611     Marketing Research
  • BMKT 4612     Quantitative Marketing Research


Many of our full-time faculty have attended top Ph.D. programs and are in demand as lecturers, consultants and media experts. Stillman School faculty provide an academic experience characterized by high faculty-student engagement, often partnering with students on research and other projects.

View a full listing of the Stillman School faculty »

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