Business analytics is defined as the combination of skills, technologies, applications, and processes used by organizations to gain insight into their business based on data and statistics to drive business planning. As technology continues to facilitate organizations to measure, collect and retain more data, companies are challenged to make sense out of it. Business analytics provides a set of analytical tools that answers such problems. While statistics and operations research have long been used to allow businesses to make objective decisions, business analytics uses these tools, plus others like pattern detection to find meaning in the data. It is no exaggeration to state that every business of moderate size is either using business analytics or will have to in order to stay competitive.
The certificate is open to any business or non-business major who has completed 60 credit hours.