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College of Human Development, Culture, and Media
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Bachelor of Arts in Art, Design, and Interactive Multimedia (B.A.)

Graphic Design and Advertising

Rooted in theory and fostered by technology, the Art, Design, and Interactive Multimedia (ADIM) program prepares students to be design thinkers and visual communicators.  The Graphic Design and Advertising concentration teaches students to create conceptual, visual solutions for commercial and social applications. Students learn to combine typography, imagery, and color to communicate, educate, inspire, persuade, or entertain. Courses are project-based and taught in a studio environment focusing on various mediums including print and web.  

Many ADIM majors join the College’s chapter of American Institute of Graphic Arts (AIGA), advancing their portfolios by contributing to pro bono design projects and participating in collaborative meetings that cultivate esteem for the creative arts.  

Learning Outcomes Include:

  • Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles
  • Communicate effectively as professional artists/designers and connect with their audience using visual, oral, and written presentation skills relevant to their field
  • Solve multifaceted design problems through the application of design concepts and theories
  • Efficiently use industry standard technology and equipment
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Career Outcomes

  • Art Director
  • Creative Strategist
  • Editorial Designer
  • Enviromental Designer
  • Graphic Designer
  • Multimedia Designer
  • Package Designer
  • Publication Designer
  • Web and User Experience Designer


The faculty in our internationally recognized research and teaching programs are committed to guiding students to success. Seton Hall is a Catholic University where great thinkers do more than think. They teach.
View all Human Development, Culture, and Media faculty »

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Christine Krus
Professor of Art and Design
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Lauren Schiller posing
Lauren Schiller
Professor of Fine Arts
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Christine Lhowe
Assistant Professor of Art & Design
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As one of the country's leading Catholic universities, Seton Hall has been developing students in mind, heart and spirit since 1856. Home to nearly 10,000 undergraduate and graduate students, Seton Hall is a place that nurtures compassionate leaders who are prepared to make a difference in the world.

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