University Business Partnership
Anyone can participate in these projects. The Market Research Center serves both small and large businesses across a variety of industries.
There is no "typical project." All projects are customized according to clients' needs. Our qualitative and quantitative capabilities include, but are not limited to, custom methodologies such as one-on-one interviews, focus groups and Web-based surveys.
Projects run every fall (September-December) and spring (January-April) semester. However, more customized timing options are available.
Business partners are paired with a dedicated student team (4–5 students) for each project: There are typically 3 project phases: (1) Planning, (2) Qualitative, and (3) Quantitative. Projects conclude with comprehensive presentations to review insights and discuss actionable recommendations to improve your business.
The Center provides similar services to commercial market research providers at a fraction of the cost. Typical projects cost $2,500–$3,500. Commercial value of similar projects is estimated at $30,000. We are happy to provide a quote once we know more about your needs.