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Marketing

Department of Marketing  

A concentration in marketing prepares students for marketing jobs in product development, brand management, services marketing, advertising, international marketing, retailing, sales and marketing research. Because of the increased emphasis on marketing strategy throughout American business, the marketing field offers excellent employment and advancement opportunities. There has been a continuous increase in the demand for marketing professionals, and the average starting salaries of marketing graduates are higher than those in many other fields. Because of the knowledge of products, services and consumers gained in these jobs, marketing positions provide an excellent basis to reach the highest levels in the organization. A marketing education also provides entrepreneurial skills that enable students to start and operate their own companies or enter an existing family business.

Academic Programs

Faculty

Many of our full-time faculty have attended top Ph.D. programs and are in demand as lecturers, consultants and media experts. Stillman School faculty provide an academic experience characterized by high faculty-student engagement, often partnering with students on research projects.

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