The poll, known as the Seton Hall Sports Poll Conducted by The Sharkey Institute, debuted in February 2006 with a poll on that year's Olympic Games.
It is the first and only university-based, ongoing polling service exclusively devoted to the multi-billion dollar sports industry, and its findings serve as a barometer of public opinion on the many important issues confronting sport today.
The poll is directed by Charles Grantham, a faculty member in the Stillman School of Business and the Director for the Center for Sport Management. Seton Hall Sports Poll has achieved national exposure including ESPN, Bloomberg, the Associated Press, CNBC, PBS, and a plethora of newspapers, radio stations, business journals, and social media outlets have all featured poll results.
The mission of the Poll is to explore a broader overview of sports issues of general interest to society including the Ethics of Sport, the Culture of Sport and the Business of Sport. Public funding and tax breaks for stadiums and franchises, gambling, labor disputes, role models, ethical behavior, drug testing, legislative issues, franchise movements, and equality for women's sports are all examples of important questions emanating from the sport universe, that have been and will continue to be explored by the Seton Hall Sports Poll.
Corporations, leagues and special interest groups have and will continue to be invited to commission the polling service for their own research needs.