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The poll, known as the Seton Hall Sports Poll Conducted by The Sharkey Institute, debuted in February 2006 with a poll on that year's Olympic Games.

It is the first and only university-based, ongoing polling service exclusively devoted to the multi-billion dollar sports industry, and its findings serve as a barometer of public opinion on the many important issues confronting sport today.

The poll is directed by Rick Gentile—a faculty member at Seton Hall University and 10-time Emmy Award–winner for his work as executive producer and senior vice president of CBS Sports.

With the help of other experts from the Stillman School of Business, Center for Sport Management, and a host of outside consultants from the polling community, the Seton Hall Sports Poll has achieved a tremendous amount of national exposure. ESPN, Bloomberg, the Associated Press, CNBC, PBS, and a plethora of newspapers, radio stations, and business journals have all featured poll results.

The polling service covers topical matters with great immediacy and also takes a broader overview of sports issues of general interest to society. Public funding and tax breaks for stadiums and franchises, gambling, labor disputes, role models, ethical behavior, drug testing, legislative issues, franchise movements, equality for women's sports, etc., are all examples of important cultural questions emanating from the sport universe, that have been and will continue to be explored by the Seton Hall Sports Poll.

Corporations, leagues and special interest groups have and will continue to be invited to commission the polling service for their own research needs.

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