Hired in 2001, Dr. Gary Kritz is an Associate Professor of Marketing and Fellow of The Institute for International Business, where he teaches undergraduate and graduate courses in principles of marketing, marketing orientation and consumer behavior. Dr. Kritz’s research interests center on information processing from product trial and advertising in traditional media and the world wide web; personality variables and their application to product trial and promotion; international marketing practices including the promotion and branding of countries; marketing and management curricula issues and practices in consumer behavior, promotions, human resources. His research, which is predominantly contributions to practice in nature, has appeared in such outlets as the Journal of Business and Behavioral Sciences, Marketing Education Review, Journal of College Teaching and Learning, Journal of International Business Research, and Coastal Business Journal. He has also published a chapter in the book, People Management: Perspectives and Practices. Dr. Kritz has also presented his research in various conferences and symposia in the United States and abroad. Dr. Kritz earned the Academy of Marketing Science's Outstanding Marketing Teacher Award in 2008.
- Ph.D., Indiana University
"Promoting Country Investment While Nation Branding: Investment Promotion Agencies in Cyberspace."
Annual Conference of the Marketing Management Association, Chicago, IL., March 2009
"The Effect of Mood on Product Trial: A New Beginning."
Annual Meeting of the American Society of Business and Behavioral Sciences, Las Vegas, NV., February 2009