Seton Hall University has exceeded its goal of reaching an undergraduate alumni participation rate of 10 percent. The year-long campaign, "Get to 10," came to an end on June 30, 2018 with a total of more than 5,200 donations received from undergraduate degree holders. This represents a 27 percent increase over the number of donations from last year.
In addition to benefiting students directly through increased scholarships, program funding and campus enhancements, a university's undergraduate alumni participation rate is a key metric in the determination of college rankings, including those in U.S. News & World Report.
Fundraising and alumni participation rates are also important factors used by Moody's, S&P, and other bond rating agencies to determine the fiscal health of a university. Demonstrating broad support from alumni can positively influence a university's rating and yield significant financial advantages.
"For a major university to increase its number of undergraduate alumni donors by 27 percent in a single year is virtually unheard of," said Interim Vice President for University Advancement Matthew Borowick '89/MBA '94. "We called upon our alumni everywhere and they heeded the call with Pirate Pride. With this level of sustained support Seton Hall will continue to rise and be recognized as one of the top Catholic universities in America."
As part of the "Get to 10" campaign, Seton Hall introduced its first "Giving Day." The event was well received with more than 1,100 donors contributing more than $167,000 on that single day. For the year, the undergraduate alumni participation rate went from 8.3 to 10.3% -- an increase of 24%.
"The outpouring of support was tremendous," said Anthony Bellucci, director of Annual Giving, who spearheaded the "Get to 10" campaign. "We came together as a University to reach this important milestone in the history of Seton Hall. We got to 10. Now Hazard Zet Forward."