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Seton Hall University

Perseverance and Drive: Institute Honors Latino Business Leaders for their Achievements  

Tenacidad. Motivación. Pasión.

Carlos Rodriguez

Celebrating its 10th anniversary, the Joseph A. Unanue Latino Institute (JAULI) nurtures all three of these qualities within its students, empowering them to become tomorrow's servant leaders. Indeed, Ana Campoverde '12/M.P.A. '14, one of the Institute's former graduate assistants, expressed her appreciation for the Institute and its connections to successful Latino leaders when she said, "I get to relate to all the struggles they had to go through to get to where they are, and it's really inspiring because it just shows me that with a lot of hard work, I can do it, too."

On October 21, these qualities will once again be thrust into the spotlight as the Institute honors two of the Latino world's most highly regarded and successful business leaders for their extraordinary achievements.

Carlos Rodriguez, president and CEO of Automatic Data Processing (ADP), Inc., and Roberto Llamas, executive vice president and corporate officer of Univision Communications, Inc., will both be celebrated at Jaleo, JAULI's annual fundraising event. Amidst the elegance of the New York Athletic Club in New York City, Jaleo will offer a cocktail hour at 6 p.m. and dinner at 7 p.m., during which Rodriguez will receive JAULI's Orgullo Award; and Llamas, for his work on Univision Contigo, will receive the Compromiso Award.

To purchase tickets to Jaleo, click here» .

Rodriguez epitomizes triumph over adversity. Having left Cuba to escape Fidel Castro's regime, his parents worked multiple jobs to make ends meet and provide a good life for their family here in America, despite not having a college degree and not being able to speak English. "I don't think it was fair to say I was poor, because I never went hungry and always had a roof over my head, but it was a very modest lifestyle," Rodriguez said in an interview with Color Magazine. "Looking back, there was a big gap between where we were and where we could be. I think the obstacle was, how do you break out of that? How do you chase that American dream?"

He found his answer in hard work and education - two values his parents instilled in him at a young age. He earned his bachelor's and M.B.A. degrees from Harvard University and worked his way up the corporate ladder within ADP, which he joined in 1999 through its acquisition of Vincam. Soon after, he became president of ADP TotalSource. With his direction, TotalSource became the fastest growing, as well as the largest, professional employer organization in the industry. Rodriguez then spent several years as president of ADP's Small Business Services (SBS). Under his leadership, SBS launched the "RUN Powered by ADP" payroll management service, which has become one of ADP's fastest growing product platforms. He was promoted to president and CEO of ADP in 2011.

Since joining Univision, Roberto Llamas has made significant progress in improving the company's organization and leadership performance, along with its programs to better inform, empower and advocate on behalf of the Hispanic community. Key initiatives he has championed include enhancing organization and leadership productivity, optimizing resource allocation, and improving talent development and learning systems. Alongside Univision's CEO, Randy Falco, Llamas also co-created and implemented Univision Contigo, an award-winning, community-based program designed to empower and advocate on behalf of Hispanics. The comprehensive initiative, created in conjunction with some of the country's leading experts, organizations and foundations, strategically focuses on the areas of most importance for the Hispanic community and then provides access to a range of valuable resources and tools that will enable Latino families to set real-life goals and immediately take the necessary steps to put those goals into action. Univision Contigo focuses on four pillars: education, health, prosperity and civic participation. Since the inception of these new efforts, Univision has reached and engaged hundreds of thousands of Hispanics.

Llamas has been named one of the "100 Most Influential Hispanics" by Hispanic Business Magazine, recognized twice by The Image Foundation as one of the "Most Powerful/Influential Latinos in Entertainment," and honored by Hispanic Executive Magazine as one of the "Top 10 Lideres." He has been profiled in several publications, including Talent Management Magazine, Poder Magazine, and Hispanic Executive.

The biggest inspiration for his success? "Immigrants-starting with my father and extending to many others I have known and know today. Their willingness and courage to risk everything and reinvent themselves, in the face of uncertainty, loss of family, and discrimination, is inspiring and worth our admiration," Llamas told Hispanic Executive in 2012. "It has always set a standard for me on how to measure a task or risk and has always given me confidence that if they could, with what they had, and what they faced, then I should aim higher."

Tenacidad, motivación y pasión at their finest.

About the Joseph A. Unanue Latino Institute
The Joseph A. Unanue Latino Institute» (JAULI) at Seton Hall University is dedicated to empowering Latino students. With the Institute's support and guidance, students can fulfill their potential as servant leaders through cultural programming designed to build stronger linkages to their heritage, but also through education, academic scholarship, mentorship, skill development and critical thinking. 

JAULI was created through a generous gift from its benefactors, Mr. and Mrs. Joseph and Carmen Ana Unanue. Built on a rich legacy of service to the Seton Hall Latino community, JAULI had its genesis as the Puerto Rican Institute, founded in the early 1970s. Back then and now, its Catholic faith leads the Institute as it aims to fulfill two intertwined missions: those of service and scholarship. The Institute offers excellent programs, available to all Seton Hall undergraduate and graduate students (scholarships only).

Categories: Arts and Culture

For more information, please contact:

  • Denisse Oller
  • (973) 761-9422
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