Social Media Certificate Advanced Cohort
For Summer 2021, we are pleased to offer a special advanced cohort of the Social Media Certificate exclusively for:
- Current Seton Hall graduate students
- Graduates of undergraduate classes of 2020 and 2021
- Graduates of graduate classes of 2020 and 2021
Please the inquiry form below exclusively for this cohort if you are interested in enrolling. If you have questions, please e-mail [email protected].
Advanced-Skills Course*:
July 12-August 13, 2021
The Advanced-Skills Course was developed for individuals with a knowledge base in
social media. The program is geared toward executives and managers working with social
and digital media who want to advance their careers, as well as entrepreneurs interested
in learning how to use these digital tools to grow their businesses.
Modules: Twelve 20-25 min sessions, plus 6 hours of “homework/certificates”
Module 1: Course Orientation & What is SEO?
Module 2: How do you Optimize SEO?
Module 3: SEM
Module 4: What are Analytics?
Module 5: Creating Campaigns
Module 6: Facebook Insights
Module 7: Influencers Overview
Module 8: Influencer Performance
Module 9: Affiliate Marketing
Module 10: B2B Social Selling
Module 11: Building a Content Calendar
Module 12: Building a Social Media Marketing Plan
*Students in this cohort are not required to complete the Foundations level nor the pre-assessment to enroll.
Advanced Program cost = $999 (a discount of $500 off the regular price)