Students and alumni within the College of Communication and the Arts gathered together for Points of PRide, an annual Public Relations student-alumni networking event. Co-sponsored by Seton Hall's Public Relations Student Society of America (PRSSA), Points of PRide highlights the accomplishments of current students while showcasing the growth and development of the Public Relations (PR) program.
Beginning with a program update, the evening explored this year's student successes, including participation in Ketchum's Mindfire challenge portal, winning the Horizon Blue Cross Blue Shield Healthcare Transformation Challenge, and submitting campaigns to the Bateman Case Study Competition. Honors cords were additionally awarded to students who displayed exemplary service to the PR program or PRSSA. Afterward, attendees were encouraged to network with alumni, to talk about their program experiences or ask for advice and industry insight.
Taylor Key, a senior Public Relations major, was grateful for the opportunity to build meaningful connections and learn directly from professionals in the field. "Throughout the evening, I networked with professionals in various fields, seeking advice and information that would help me transition into the industry," said Key. "I enjoyed listening to the experiences of different alumni and their careers… It was nice to see you don’t have to everything figured out before graduation."
At the beginning of the evening, alumni were asked to share an interesting PR-related fact about themselves instead of a typical name tag. This way, alumni could easily share their stories while offering words of wisdom to current students.
Kristina Bottone '15 emphasized that interacting with students was the most impactful part of the evening. "I was grateful to see how the program has changed and evolved," said Bottone. "But, I really appreciated the chance to give back. I remember being in the students' same shoes not too long ago, seeking mentorship. I was able to experience the other side. As alumni, it's our duty to give back to our community."
Looking to apply her takeaways in real-time, freshman Public Relations student Emily High shared how conversations will inform her future coursework, skills, and PRSSA participation. "I'll be taking on the role of Media Director for PRSSA in the upcoming fall and it was important to me to connect with students and alumni who have accomplished so much," said High. "I was able to understand the skills I’ll need to support Seton Hall's PRSSA chapter by listening to alumni speak about how traditional and digital media play a key role in their jobs."
In its second year, Points of PRide shows how strong Seton Hall's alumni network is while introducing alumni to students by facilitating conversation and potential internship/employment connections.
For more information about the Public Relations program or to join the new Public Relations Alumni Chapter, please contact Dr. Kristen Koehler at email@example.com.