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Student Turns to M.A. in Strategic Communication Program to Advance Career  

Eileen Kiza 2Eileen Kiza, a student pursuing her M.A. in Strategic Communication, a graduate program within the College of Communication and the Arts, is no stranger to the world of broadcast news media. With more than 14 years of industry experience, Kiza turned to the College’s Strategic Communication program to advance her career.

Kiza developed a passion for television and film during high school. She worked for her school’s television station and networked with her teachers to land freelancing positions at the age of 17. Understanding her interest and talent in the field, she earned her B.A. in Theater Arts with a concentration in television production from Rutgers University in 2010. She then began her career with positions across the country at major news organizations, digital start-ups, and live concerts including roles with ESPN, The Blaze, X Games, and the US Open.

“Television is a fast-paced and diverse industry with no two days alike,” said Kiza. “Throughout my time in the industry, I was presented the opportunity to stage manage a sold out live event at Cowboys Stadium, meet senators and celebrities, manage cameras for ZZ Top, and cover breaking news.”

Kiza currently works for CBSN, the digital streaming sector of the major news corporation CBS News. “Since CBSN is a digital streaming service, we are ‘always on.’ At this position I work as a union technician and stage hand. This includes stage managing and maintaining stage audio for the morning shift. I am also occasionally in the control room running robotic cameras and assisting the director.”

Kiza decided to continue her education at Seton Hall with the mindset that a master’s degree would allow her to excel in elevated roles within the television production industry. She was drawn to the program’s small class sizes and variety of class formats. She believes she is gaining perspective and skills that will serve her well in the advancement of her career. She is currently working on her master’s thesis, which is based on producing best practices for the digital streaming field.

“My interests are within digital and mass communication,” shared Kiza. “My master’s project will help create a strategic model for best practices in the digital streaming world. It is based on my current work and how to make streaming news outlets better. I am looking forward to beginning my data collection because I think I will gain valuable insights I can carry with me in the future.”

Master’s Project is the culminating academic experience for students in the Strategic Communication program. Beginning with core program courses such as Communication Research, students explore the design and application of practical research techniques used in the communication discipline. With faculty mentorship, students organize and develop the basis of their projects, demonstrating their ability to apply research and writing skills. Initially, an appropriate research method is selected based on a synthesized review of relevant literature and theoretical frameworks. Once a statement of the problem and research questions are designed, primary research is conducted and data is analyzed to answer the study’s research questions. Students graduate from the College’s Graduate Studies programs with critical research skills associated with communication and leadership in ways that are grounded in theory and applicable to settings in a highly interactive world.

The College currently offers three Master's-level programs, including Museum Professions, Strategic Communication, and Public Relations. In addition, four dual-degree options, including three accelerated B.A./M.A. programs and a dual M.A. degree with the School of Diplomacy and International Relations are offered. A Ph.D. program is currently under development.

For more information about Graduate Studies within the College of Communication and the Arts, please contact Dr. Ryan Hudes.

Categories: Arts and Culture

For more information, please contact:

  • Ryan Hudes, Ph.D.
  • (973) 275-4832
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