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B.A., Public Relations Curriculum

B.A. Public Relations Curriculum

Undergraduate students in the Public Relations major must complete 48 program credits to satisfy degree requirements.  The curriculum includes 33 credits of required courses, plus an additional 15 credits of relevant, elective courses.

Students select courses each semester in consultation with his/her advisor and recommended study plan.

Public Relations Major

Required Courses (33 credits):

COMM 1421 Writing for the Media (3 credits)
COMM 1670 Introduction to Communication Theory (pre-req for PR Research) (3 credits)
COMM 2134 Communication Ethics (3 credits)
COMM 2623 Persuasive Speaking OR COMM 2625 Public & Presentation Speaking (3 credits)
COMM 2640 Organizational Communication (3 credits)
COJR 2136 Media Law (3 credits)
COJR 2431 American Journalism (3 credits)
COPR 2135 PR Research (3credits)
COPR 2512 Public Relations I: Intro to PR (3 credits)
COPR 3522 Public Relations II: Strategic Planning & Client Relations (pre-req for Senior Seminar) (3 credits)
COPR 5599 Senior Seminar: Public Relations (3 credits)

In addition to the required courses listed above, Public Relations students must complete five courses from approved electives:

One of the following (3 credits):

COJR 2240 Media Criticism (3 credits)
COJR 3432 Women and Media (3 credits)
COPR 2998 Managing Reputation and Crisis Communication  (3 credits)

Two of the following (6 credits):

COJR 2421 News Reporting (3 credits)
COJR 4424 Broadcast News Writing and Presentation (3 credits)
COPR 2515 Integrated Communication (3 credits)
COPR 2521 Print Advertising (3 credits)

Two of the following:

COJR 3428 Publication Editing (3 credits)
COPR 2999 Basic Video (3 credits)

Allowable Elective substitutions:

COPR 2411 Sports Public Relations
COPR 2631 Nonprofit Communications and PR
COPR 2997 International Public Relations
COPR 5598 PR Experiential Learning (Permission Required)

(Other special topics as approved by advisor)

Public Relations Minor (21 credits)

Students wishing to minor in Public Relations must take 15 credits of required courses (below), plus an additional 6 credits in Public Relations elective courses.

COMM 1421 Writing for the Media (3 credits)
COMM 2640 Organizational Communication (3 credits)

Or:

COPR 2998 Managing Reputation and Crisis (3 credits)

Plus:

COPR 2512 PR I: Intro to PR (3 credits)
COPR 2515 Integrated Communication (3 credits)
COPR 3522 PR II: Strategic Planning and Client Relations (3 credits)

The two additional elective COAR courses (6 credits) must be approved by the area's academic adviser.

Full course descriptions are available from the Undergraduate Catalogue.

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