Outcomes for B.A., Major in Broadcast and Visual Media
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The Communication major, Broadcast and Visual Media and Public Relations/Journalism programs are dedicated to enabling genuine and professional interaction in social, aesthetic, and technological contexts. Our courses challenge students to lead, create, and communicate with responsibility, passion, and excellence. Our curriculum embodies cultural innovation within the Liberal Arts tradition in the spirit of Catholicity. Our faculty strive to cultivate exemplary communication within and among local and global communities.
In our teaching, research, and service we affirm and strive for
- Purposeful Ambition
- Cultural awareness/sensitivity
- Ethical discourse
- Intellectual rigor
- Intellectual and creative engagement
Our curriculum prepares graduates to communicate with
- Oral and Written Excellence - Graduates will be able to
- Speak and write with clarity and confidence
- Compose coherent and focused messages adapted to specific audiences in specific circumstances
- Historical Awareness - Graduates will be able to
- Trace the development of their field
- Relate current practices to historical antecedents
- Research Grounding - Graduates will
- Methodically evaluate claims and contexts
- Base decisions on critical and empirical evidence
- Theoretical Perspective - Graduates will be able to
- Provide abstract or macro level explanations of concrete practices
- Use disciplinary vocabulary to account for interaction patterns
- Ethical and Legal Standards - Graduates will
- Know and abide by all applicable laws
- Value responsible and genuine interactions
- Appreciate and respect cultural diversity
For COBV Production and media studies students:
- Students will be able to define the specific terminology and language used in the critical analysis of a video or film.
- Students will be able to analyze the cinematic techniques that go into the construction of a video or film.
- Students will be able to identify the major periods and movements of cinema and television history and their significance on the aesthetic development of cinema and television.
- Students will be able to situate the work of the significant authors and genres within the movements of cinema and television history.
- Students will be able to contextualize these different movements, authors and genres of cinema and television history within their appropriate historical and cultural background.
- Students will be able to analyze the aesthetics of a film or video, drawing on their knowledge of its historical and cultural context.
- Students will be able to analyze and contextual films from world cinema and video and from films and videos using a non-narrative form.
- Students will be able to conduct independent research drawing on both primary and secondary visual and written materials.
- Students will be able to present their work in a suitable written format, such as a research paper.
- Students will be able to perform the basic editing functions of Adobe Premiere.
- Students will be able to perform a "rough cut" edit of a video project.
- Students will be able to shoot a short video with a digital video camera correctly using manual exposure, focus, and white balance.
- Students will be able to identify, select, and employ the appropriate audio recording equipment in a variety of studio and location situations for use in a film or video production.
- Students will be able to execute a three point lighting setup.
- Students' creative work will demonstrate mastery of the aesthetic concepts of composition, editing, lighting, and audio.
- Students' creative work will demonstrate appropriate selection and competent execution of aesthetic forms and styles.
- Students will engage in critical analysis of their own and their peer's creative work.
- Students will complete at least one advanced film or video production course and demonstrate the ability to engage in advanced original and individual production work.