Finance Professor Scott Rothbort appeared on CNBC and Bloomberg Radio to discuss Pepsi Co., its recent replacement of Coca Cola at Madison Square Garden, and the departure of its CEO, Indra Nooyi, after 10 years.
Rothbort noted that he thought the advantage of the pairing of Pepsi and MSG (after 100 years of Coca Cola at the famed venue) was "more symbolic than economic." Rothbort said that although he could see the benefit in the brand displaying its logo and advertising throughout the building (as it does at Met Life Stadium when the NFL's Jets and Giants play), he did not see this partnership to be capable of "moving the needle in terms of earnings or sales for Pepsi."
For Bloomberg News, Professor Rothbort discussed the impact of the departure of Pepsi's CEO, Indra Nooyi, after 10 years. Rothbort noted that although he saw Nooyi as "a steady hand" and "one of the top female CEOs over the last decade," that Pepsi (and Coca Cola for that matter) had faced increased pressure from the consumer trend toward flavored seltzer and other less sugary drinks, with Rothbort citing the dual-pronged health crisis of obesity and diabetes as contributing factors.
Here you can watch the CNBC episode, "Pepsi MSG contract more symbolic than economic plus."
Here you can listen to the Bloomberg News episode, "Pepsi, Other Soda Stocks, Can’t Escape Healthy Eating Headwinds."