Bruce Freeman and Anthony Birritteri
On November 4, Anthony Birritteri, one of New Jersey's most influential business journalists, discussed the state's economic outlook, including current and future business conditions and challenges, with students from the Stillman School of Business.
Bruce Freeman, instructor in the Department of Marketing, collaborated with his long-time friend and colleague, Birritteri, to offer this special opportunity for students in the Principles of Marketing and Consumer Behavior classes. Editor-in-chief of New Jersey Business magazine and vice president of New Jersey Business & Industry Association (NJBIA), Birritteri has been lauded throughout his 30-year career with the magazine.
The oldest circulating business publication in the state, New Jersey Business was founded in 1954 in Newark; its offices relocated to Fairfield in 1987.
"Anthony's tenure, talent and dedication to New Jersey Business has ranked him one of the top media personalities in the state, according to InsiderNJ," shared Freeman.
Birritteri explained the logistics and innovations of running a publication that covers a multitude of industries including finance, construction, energy and green industries, healthcare, higher education, real estate, transportation and technology. He also spoke about New Jersey Business Today, the daily news service of New Jersey Business.
From left, Deirdre Yates, Anthony Birritteri and Steven Lorenzet.
The students learned about the strengths and weaknesses of today's business environment, the importance of patience to advance in the business world, the necessity of communication skills, and importance of being a lifelong learner. For those hoping for career success while remaining in state, Birritteri praised the strong support system for entrepreneurship and small business ventures in New Jersey.
"It takes a special person to be an entrepreneur. You have to have the will, determination and patience to wait it out ... opportunities will come," said Birritteri.
Students expressed appreciation for Birritteri's wealth of knowledge and the opportunity to network with him.
"I really enjoyed Anthony speaking to us," says marketing major Jonathan Quinn, '21. "I learn best through listening to the experiences of others, and Anthony is extremely knowledgeable."
"We strive to enrich our students' lives through an ethics-centered education that ‘transforms concepts into business practice.' Here is an example of how we provide our students with learning, networking and career opportunities," said Freeman.
Deirdre Yates, Founding Dean, College of Communication and the Arts and Steven Lorenzet, Stillman Associate Dean, Business Academic Services presented Birritteri with a Seton Hall tie in appreciation of his visit.
"In terms of reputation," said Birritteri, "I know the Stillman School of Business ranks among the top business schools in New Jersey. I hope the students get a better sense of what the New Jersey business world is like. I know there's a difference between what they learn in class and what they learn in the working world."
Photos credited to Juliana Arrabito.