Academic Scholarship

University Athletic Websites: an Analysis and Comparison of Revenue Generation Features

The Sport Journal, 13(2), April 2010

Photo Needed Ann Mayo, Ph.D.
Department of Management
David A Rosenthal, Ph.D.
Department of Computing and Decision Sciences

In an effort to understand the scope of the commercial and revenue generating aspects of athletic websites, this paper examines the quantity of advertising and content on the homepages of all twenty-six schools in two major conferences in Division IA of the NCAA: the Big East and PAC-10. The study also provides a detailed analysis of the different products, services and advertisements displayed on the homepages. An analysis of the variability of the advertisements across the schools was done for various types of the schools.


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