Dr. Pirog’s research interests center on the economic and social impacts of marketing practice and marketing history.
Hired in 1991, Dr. Stephen F. Pirog III is Associate Professor of Marketing and Chair of the Department of Marketing, where he teaches graduate and undergraduate courses in Retail Management as well as Marketing Research and New Product Development. Dr. Pirog’s research interests center on the economic and social impacts of marketing practice, as well as marketing history. His research, which is predominantly discipline based, has appeared in such outlets as the Journal of Macromarketing, International Marketing Review, Journal of Marketing Theory and Practice, Journal of Marketing Education, Journal of Marketing Channels, Health Marketing Quarterly, International Journal of Physical Distribution and Logistics Management and European Business Review.
- A preliminary investigation of materialism and impulsiveness as predictors of technological addictions among young adult
Journal of Behavioral Addictions (Volume 2 number 1), pp. 56-62.,
- The influence of parental styles on children's consumption
Journal of Consumer Marketing Volume 30 issue 4, pp. 320 - 327,
- Giving voice to marketing's intellectual heritage: Dixon's view of marketing as value creation
Journal of Historical Research in Marketing, 3(1), 67 - 75,
- Promoting Statistical Analysis in the Marketing Curriculum: A Conjoint Analysis Exercise
Marketing Education Review, 20(3), 253- 258,