Business analytics is defined as the combination of skills, technologies, applications, and processes used by organizations to gain insight into their business based on data and statistics to drive business planning. As technology continues to facilitate organizations to measure, collect and retain more data, companies are challenged to make sense out of it. Business analytics provides a set of analytical tools that answers such problems. While statistics and operations research have long been used to allow businesses to make objective decisions, business analytics uses these tools, plus others like pattern detection to find meaning in the data. It is no exaggeration to state that every business of moderate size is either using business analytics or will have to in order to stay competitive.
The certificate is open to any business or non-business major who has completed 60 credit hours.
Students are required to take the three following courses with a grade of C or better: (Course offerings change each semester)
- BQUA 2811 Business Statistics
- BITM 3744 Business Intelligence
- BITM 3747 Business Application of Machine Learning
Students may select one additional course from the following courses and complete with a grade of C or better:
- BITM 3727 Advanced Business Software Tools
- BMKT 4634 Marketing Metrics
- BFIN 4255 Financial Modeling
- ECON 4420 Econometrics
How to apply for the certificate:
- Fill out and submit the application by April 15th in the semester you intend to graduate
- For classes you are currently taking, leave the grade blank and enter enrolled
- Email the form to Prof. Benjamin Pearl (Benjamin.Pearl@shu.edu)
Many of our full-time faculty have attended top Ph.D. programs and are in demand as lecturers, consultants and media experts. Stillman School faculty provide an academic experience characterized by high faculty-student engagement, often partnering with students on research and other projects.
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