Social media channels and strategies are always evolving, making it hard to keep up with the latest changes and features. To help demystify social media, Seton Hall is offering two new online programs focused on skill-building in social media.
The Foundation Course in Social Media is for true social media beginners interested in navigating top-tier social media platforms including Facebook, Instagram and Twitter. Our Advanced-Skills Course is designed for managers and strategists who are already engaged with these popular platforms.
Both courses are led by Associate Professor Dan Ladik, who teaches social media marketing at the Stillman School of Business. He will be joined by guest instructors in the advanced program. Students who complete either program successfully will be eligible for a University Certificate in Social Media.
Each program runs from March to May 2020. Students can register at any point and work at their own pace, as long as each course is completed within the program period.
Why Choose Seton Hall’s Social Media Certificate Program?
- Accessible material: Each module contains content catered to your level of familiarity with social media.
- Learn from the experts: Industry professionals from LinkedIn, VaynerMedia and Today’s Business – along with talented instructors from Seton Hall— conduct the Advanced-Skills modules.
- Competitive advantage: Certified by Quality Matters, these programs meet national and international standards for online learning.
- Access to professor: Professor Ladik will be available both virtually and on campus at set times for live office hours."
- Special pricing: Discounts are available for current Seton Hall students and employees, as well as alumni.
By The Numbers
The Foundation Certificate in Social Media is designed for individuals whose job responsibilities may involve social media, but who lack training or experience. The program will help broaden access to job opportunities requiring strong digital marketing skills.
Modules: Eight 20-25 minute sessions, plus two hours of “homework/certificates”
Module 0: Overview/Certificate introduction
Module 1: History/Foundation – Where did the Internet come from? Why is it so important?
Module 2: History/Foundation – Welcome to the Bottom-Up World
Module 3: Platform overview – Facebook
Module 4: Platform overview – Instagram
Module 5: Platform overview – LinkedIn
Module 6: Platform overview – Twitter, Snapchat and YouTube
Module 7: Platform overview – Blogging
Module 8: Inbound/Content Marketing Strategy – “All Roads lead to Rome”
Foundation Program cost = $499
The Advanced-Skills Course was developed for individuals with a knowledge base in social media. The program is geared toward executives and managers working with social and digital media who want to advance their careers, as well as entrepreneurs interested in learning how to use these digital tools to grow their businesses.
Modules: Twelve 20-25 min sessions, plus 6 hours of “homework/certificates”
Module 0: Overview/Certificate introduction
Module 1: Search Engine Optimization – What is SEO?
Module 2: Search Engine Optimization – How do you optimize SEO?
Module 3: Search Engine Marketing – What is SEM?
Module 4: Google Analytics I – What are Analytics?
Module 5: Google Analytics II – How do you create campaigns?
Module 6: Facebook/Instagram Insights – How and why should I use FB/I ads?
Module 7: Influencer Marketing – What is an “influencer?”
Module 8: Influencer Marketing II – How do you find influencers & how do you track performance?
Module 9: Affiliate Marketing – The underutilized B2B marketing tool
Module 10: B2B social selling – Developing relationships digitally via content marketing
Module 11: Building a content calendar
Module 12: Building a social media marketing plan
NOTE: students seeking to place directly into the Advanced-Skills Sets Certificate are required to review the following Foundation pre-requisites (at no additional cost) and take a short quiz:
Module 1: History/Foundation
Module 2: History/Foundation
Module 8: Inbound/Content Marketing Strategy
Advanced Program cost = $1,499
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