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Certificate

Social Media

Social media channels and strategies are always evolving, making it hard to keep up with the latest changes and features. To help demystify social media, Seton Hall is offering two new online programs focused on skill-building in social media. 

The Foundation Course in Social Media is for true social media beginners interested in navigating top-tier social media platforms including Facebook, Instagram and Twitter. Our Advanced-Skills Course is designed for managers and strategists who are already engaged with these popular platforms.

Both courses are led by Associate Professor Dan Ladik, who teaches social media marketing at the Stillman School of Business. He will be joined by guest instructors in the advanced program. Students who complete either program successfully will be eligible for a University Certificate in Social Media.

Why Choose Seton Hall’s Social Media Certificate Program? 

  • Accessible material: Each module contains content catered to your level of familiarity with social media.
  • Learn from the experts: Industry professionals from LinkedIn, VaynerMedia and Today’s Business – along with talented instructors from Seton Hall— conduct the Advanced-Skills modules.
  • Competitive advantage: Certified by Quality Matters, these programs meet national and international standards for online learning.   
  • Access to professor: Professor Ladik will be available both virtually and on campus at set times for live office hours."
  • Special pricing: Discounts are available for current Seton Hall students and employees, as well as alumni.

By The Numbers

  • 2 Course Levels: Foundation & Advanced
  • 25 Minute Modules
  • 12 Weeks to Complete Each Online Course
  • 3.48 Billion People Use Social Media.
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Curriculum

Foundation Course:
March 2-May 1, 2020 or March 30-May 22, 2020

The Foundation Certificate in Social Media is designed for individuals whose job responsibilities may involve social media, but who lack training or experience. The program will help broaden access to job opportunities requiring strong digital marketing skills. 

Modules: Eight 20-25 minute sessions, plus two hours of “homework/certificates”
Module 0: Overview/Certificate introduction 
Module 1: History/Foundation – Where did the Internet come from? Why is it so important?
Module 2: History/Foundation – Welcome to the Bottom-Up World
Module 3: Platform overview – Facebook 
Module 4: Platform overview – Instagram
Module 5: Platform overview – LinkedIn
Module 6: Platform overview – Twitter, Snapchat and YouTube
Module 7: Platform overview – Blogging 
Module 8: Inbound/Content Marketing Strategy – “All Roads lead to Rome”

Foundation Program cost = $499

Advanced-Skills Course*:
March 30-May 22, 2020 or April 20-June 12, 2020

The Advanced-Skills Course was developed for individuals with a knowledge base in social media. The program is geared toward executives and managers working with social and digital media who want to advance their careers, as well as entrepreneurs interested in learning how to use these digital tools to grow their businesses.

Modules: Twelve 20-25 min sessions, plus 6 hours of “homework/certificates”
Module 0: Overview/Certificate introduction 
Module 1: Search Engine Optimization – What is SEO?
Module 2: Search Engine Optimization – How do you optimize SEO?
Module 3: Search Engine Marketing – What is SEM?
Module 4: Google Analytics I – What are Analytics?
Module 5: Google Analytics II – How do you create campaigns?
Module 6: Facebook/Instagram Insights – How and why should I use FB/I ads?
Module 7: Influencer Marketing – What is an “influencer?” 
Module 8: Influencer Marketing II – How do you find influencers & how do you track performance? 
Module 9: Affiliate Marketing – The underutilized B2B marketing tool  
Module 10: B2B social selling – Developing relationships digitally via content marketing 
Module 11: Building a content calendar 
Module 12: Building a social media marketing plan

*Students looking to place directly into the Advanced-Skills Course must have already taken the Foundation Course, or must take this pre-assessment which will be reviewed by Professor Dan Ladik.

Advanced Program cost = $1,499

Faculty Listing

Daniel M Ladik
Daniel Ladik
Associate Professor of Marketing
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