Students will be required to take each of the following courses:
Graduate Market Research Curriculum
Course ID |
Course Name |
Credits |
Offered |
BMBA 9457* |
Market Decision Making |
2 |
Fall & Spring |
BMBA 9455* |
The Role of Quantitative Analysis in Business Decision Making |
2 |
Fall & Spring |
BMKT 7611 |
Marketing Research |
3 |
Spring |
*Core Class required for ALL MBA students
Students must complete 6 credits from the following courses:
Graduate Market Research Curriculum
Course ID |
Course Name |
Credits |
Offered |
BMKT 7634 |
Marketing Metrics |
3 |
Periodic |
BMKT 7597 |
Directed Research/Marketing |
1 to 3 |
With Approval |
BITM 7830 |
Supply Chain Analytics |
|
|
BITM 7744
|
Business Intelligence |
3 |
Every Semester |
BSAN 7001 |
Introduction to Data Analytics – Business |
3 |
Every Semester |
BSAN 7011 |
Exploratory Data Analysis |
3 |
Every Semester |
BSAN 7021 |
Predictive Analytics |
3 |
Once Per Academic Year |
BQUA 7845 |
Logistics and Operations in Supply Chain Management |
3 |
Spring |
BMKT 7620 |
New Product Planning and Development |
3 |
Periodic |
BSAN 7045 |
Project Management |
3 |
Spring |
BMKT 7652 |
Digital Marketing |
3 |
Every 3rd Semester |