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Market Research

Market Research

The graduate certificate in market research is made up of a total of 12-13 credits (12 credit minimum). The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.


  Students will be required to take each of the following 2 courses:

Course ID
Course Name
BMBA 9457
Market Decision Making 3 Fall & Spring
BMKT 7611 Marketing Research
3 Spring

Students must complete 2 of the following courses:

  Course ID   Course Name   Credits   Offered
BMKT 7621 BITM 7739 BMBA 9317 BQUA 7825 Marketing Channels and Logistics
3 Fall
BMKT 7634
Marketing Metrics
3 Every 3rd Semester
BMKT 7597
Directed Research/Marketing
1 to 3
With Approval
BMKT 7619
Sales Management
3 Every 3rd Semester

BITM 7744
Business Intelligence
Every Semester
BQUA 7819
Business Forecasting 3 Periodic
BITM 7722
Business Analytics & Predictive Advanced Spreadsheets 3 Periodic
BMKT 7620
New Product Planning and Development
3 Periodic

BMKT 7319
Products Liability
BMKT 7652
Interactive Marketing
3 Every 3rd Semester

How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

  Application Form

Want to Know More?

Adam Warner
Director, Market Research Ctr.
Stephen Pirog
Chair, Department of Marketing
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