Market Research
The graduate certificate in market research is made up of a total of 13 credits. The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.
Curriculum
Students will be required to take each of the following courses:
| Course ID | Course Name | Credits | Offered |
| BMBA 9457* | Market Decision Making | 2 | Fall & Spring |
| BMBA 9455* | The Role of Quantitative Analysis in Business Decision Making | 2 | Fall & Spring |
| BMKT 7611 | Marketing Research | 3 | Spring |
*Core Class required for ALL MBA students
Students must complete 6 credits from the following courses:
| Course ID | Course Name | Credits | Offered |
| BMKT 7621 BITM 7739 BMBA 9317 BQUA 7825 | Marketing Channels and Logistics | 3 | Fall |
| BMKT 7634 | Marketing Metrics | 3 | Every 3rd Semester |
| BMKT 7597 | Directed Research/Marketing | 1 to 3 | With Approval |
| BMKT 7619 | Sales Management | 3 | Every 3rd Semester |
|
BITM 7744 |
Business Intelligence | 3 | Every Semester |
| BQUA 7819 | Business Forecasting | 3 | Periodic |
| BITM 7722 | Business Analytics & Predictive Advanced Spreadsheets | 3 | Periodic |
| BMKT 7620 | New Product Planning and Development | 3 | Periodic |
|
BMKT 7319 |
Products Liability |
3
|
Periodic |
| BMKT 7652 | Interactive Marketing | 3 | Every 3rd Semester |
How to Apply?
When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.
Want to Know More?
- Adam Warner
Director, Market Research Ctr. - adam.warner@shu.edu
- Stephen Pirog
Chair, Department of Marketing - stephen.pirog@shu.edu