What is the Market Research Certificate?
The undergraduate Certificate in Market Research is made up of a total of 12 credits (four three-credit courses). The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights/data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.
Students will be required to take each of the following 2 courses:
|BMKT 2601|| Principles of Marketing*||3|
|BMKT 3611|| Marketing Research* ||3|
*Offered every semester.
Students must complete 2 of the following courses:
|BMKT 4612|| Qualitative Market Research*||3|
|BMKT 4634|| Marketing Metrics** ||3|
|BMKT 4699|| Directed Research/ Marketing*** ||3|
|BMGT 4560/ BITM 3740|| Project Management** ||3|
|BITM 3744|| Business Intelligence** ||3|
*Offered every Fall; **Offered every Spring; ***With instructor approval.
Want to know more?
Please contact Adam Warner, firstname.lastname@example.org, or Stephen Pirog, email@example.com.
How to apply?
When enrolled in the fourth course to complete the Market Research Certificate requirements, please click below and fill out the Certificate Application form.