Hired in 1999, Dr. McCarthy is an Associate Professor in the Department of Management. He currently teaches graduate and undergraduate courses in Sport Marketing, undergraduate International Sport Management, and has taught Principles of Marketing, as well as Introduction to the Sport Industry. His research, which is predominantly disciplined-based in nature, focuses on sport marketing and has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management. He has also led a number of overseas courses such as Doing Business in Italy and Doing Business in Ireland. He is currently Director of the Institute of International Business.
- Ph.D., Ohio State University
"Purchase Behavior: An Analysis of Influences on Consumers"
North American Society for Sport Management Conference, Columbia, SC. May 2009.