Hired in 1983, Joseph Wisenblit is an Associate Professor in the Department of Marketing. He teaches undergraduate and graduate courses in strategic marketing, consumer behavior and services marketing. His research includes both managerial and pedagogical work and has appeared in Journal of Consumer Marketing, Journal of Marketing Education and Services Marketing Quarterly, among others. He is also a co-author of the 11th edition of Consumer Behavior, a prominent textbook in the field, published by Pearson (Prentice Hall). Consumer Behavior has been translated into several international editions and has been adopted by over 175 higher education institutions in the U.S.
- Ph.D., The City University of New York
"The influence of parental styles on children's consumption."
Journal of Consumer Marketing Volume 30 issue 4, pp. 320 - 327. January 2013.
"The Impact of Exchange Lineage on Customers' Responses to Service Debacles and Subsequent Recovery." Services Marketing Quarterly, 30(4). September 2009.