Michael Hyland

Assistant Vice President, Public Relations and Marketing
Division of University Relations

Responsible for the University's strategic communications delivery and distribution, including advertising, marketing, public relations, and media relations, using integrated communication media including digital, print, video, and social media. The Assistant Vice President leads integrated teams to develop and enhance strategic direction and prioritization of content and messaging activity to key external audiences and within the University.

Provides strategic development and implementation of integrated advertising, marketing, media relations, and communications, maintaining consistent messaging, focus, and branding across University communications. Advises, prepares, implements, and monitors the success of the University's media relations, content marketing, communications platforms, lead acquisition and development campaigns, and social media plans to drive brand visibility and constituent engagement.

Develops and leads a team with a comprehensive range of media relations, marketing, communications, and digital expertise; guides project management; continually develops and improves in-house expertise and services; serves as a liaison across the University to align marketing and communications objectives and implement strategic initiatives across multiple departments and divisions.

Provides long-term guidance and analysis of emerging trends, opportunities, and institutional needs in interactive marketing and web technologies. Regularly audits metrics of marketing materials and technology tools. Gathers data to develop strategic goals. Leads key digital communications and web governance initiatives, provides crisis communications support, and acts as Seton Hall University's Electronic and Information Accessibility Coordinator and Chief Social Media Officer.

Manages a strategic media relations team and program, providing guidance and oversight to ensure the University's relationships, communications, and image are effectively established and nurtured.