Mapping Your Social Media Gameplan
Social media channels and strategies are always evolving. One week everyone is on Twitter, and before you know it, Snapchat is all the rage. How do you keep up or even get started within the ever-changing social media landscape? Will you be ready to respond to new trends and developments in this dynamic arena?
Seton Hall is offering a 5-part, hands-on series of workshops aimed at empowering students to get the most out of social media. Whether your interest is in marketing your business or boosting your personal brand, this certificate series will give you practical skills to work with WordPress blogs, Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.
The Social Media for Professional Certificate program is being offered through the University's Division of Continuing Education and Professional Studies on Saturdays from 9:30 a.m. to 12:30 p.m., beginning March 12.
Taught by technology experts based at Seton Hall, the program begins by exploring how social media, with over 2 billion active users worldwide, can be used as a powerful marketing tool. Students will dive into the world of blogging, a social media strategy where fresh, thoughtful content keeps readers engaged and coming back for more. Next, workshop participants will learn to expand their online presence using Facebook, Pinterest and Instagram by exploring what makes each of these platforms unique. Instruction will focus on building a network of followers and how different types of content can be used to reach audiences.
As the program continues, students will explore Twitter, LinkedIn and Snapchat and learn how to promote live news and events, and choose hashtags and @ mentions to their best effect. The series concludes with a focus on data and how using basic analytics tools can help create a more successful social media campaign. Students who complete all five segments, will receive a Certificate of Social Media for Professionals from Seton Hall University. To register and learn more about this program, click here »
Seton Hall alumni can receive a 10% discount by using the Promocode Pirates10.