News & Events

Focusing on the African-American Market
Seton Hall > News & Events 

The Stillman School of Business and Diversity Affluence, a New-Jersey based diversity marketing research and consulting firm, host a panel discussion on the power and influence of the African-American consumer.

The discussion takes place on Tuesday, February 5, 2008 at 8:30 p.m. in Jubilee Hall Auditorium.

According to Diversity Affluence, it is estimated that African-American consumers now represent $847 billion in purchasing power, and according to a 2007 study conducted by the firm, the total purchasing power of affluent African-Americans — those earning $100,000 or more — is estimated to be $29.8 billion.

During the discussion, panelists will provide more information on purchasing power and targeting the African-American consumer. They will also share niche marketing techniques acquired during their careers in the luxury goods, music, publishing, hospitality and fashion industries.

The expert panel (and their discussion areas) include:

Andrea Hoffman  Andrea Hoffman, CEO and Founder, Diversity Affluence – The affluent African-American consumer and other affluent ethnic groups
Kojo Bentil  Kojo Bentil, Executive Vice President, The Kedar Entertainment Group – Diversity marketing in the music industry
Sonia Mercado
 Sonia Mercado, Senior Manager, Supplier Diversity, Wyndham Worldwide Corporation – How to attract diverse suppliers
Leonard Burnett
 Leonard Burnett Jr., Chairman, UPTOWN Media Ventures – The publishing industry and its focus on attracting diverse audiences
Leslie Short
 Leslie Short, Founder, CEO and President, K.I.M. Media LLC – Diversity marketing techniques as embraced by the clothing market

The event is FREE and open to the entire community.

For more information please contact:
Gary Kritz
(973) 761-9227
kritzgar@shu.edu

 

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