BroLab Collective, Seton Hall University
and Gallery Aferro Present: STACK AND RACK with Panel Discussion and Book Signing May 18, 3 to 5 p.m. at Gallery Aferro in Newark
BroLab Collective's large scale public sculpture, Stack and Rack, is a modular series of 16 interchangeable units (Stack and Rack marine plywood, paint, and hardware, 3' x 3' x 18") that can be arranged in a near infinite number of configurations to encourage viewers to interact with their urban surroundings. The project amplifies notions of urban play and social intervention through their iconic sculptural forms which encompass a wide range of bright surface colors. The goal is to draw attention to the mundane via their positioning as spatial markers in their location and asks viewers to reconsider familiar surroundings with fresh eyes. "Stack and Rack" augments existing gallery and studio spaces by occupying a public locale that is accessible to a wide-range of viewers as a means to democratize the art-viewing experience. The panel discussion and book signing will take place on Saturday, May 18 from 3 to 5 p.m. at Gallery Aferro, 73 Market Street, Newark. The exhibit will be on display through May 31, before traveling to the Bronx Museum of the Arts in September.
The project is organized by Jeanne Brasile, Director of Seton Hall University's Walsh Gallery. Brasile has worked with BroLab Collective previously, including their artwork in the exhibition "Letting Go" at Open Doors and Studio Tour in 2011 and in the SITE Festival/Arts in Bushwick for the exhibition "Habeas Corpus." She is particularly interested in their socially conscious practice, which generally is concerned with addressing the needs of the host communities with which they work.
"Our mission is outreach to the community of Newark. This exhibit augments gallery space and engages random everyday people to rethink what art is and what art can be. These site specific exhibits engage the larger community in terms of placement in a democratic setting to reach a broader audience to experience the arts," explains Brasile.
"Resembling benches or tabletops, each unit's plane is perforated with one inch squares that emulate both the city's gridded design and high-rise façades. Stack and Rack democratized art viewing vis-à-vis its adjacency to bus stops, fast food restaurants and the Newark city subway, expanding access to the increasingly shrinking and privileged cultural space of art. Stack and Rack can be described in many ways – design object, site-specific sculpture, public art, social intervention and architectonic structure. None of these classifications would be a misnomer -- it is all these things and many others concomitantly. Simultaneously discursive, pedagogical and dialogical in nature, Stack and Rack offered participants an open-ended presentation catalyzing the audience toward self-directed experience," explained Brasile.
BroLab Collective's members will host an panel discussion and book signing event on Saturday, May 18, from 3 to 5 p.m. to celebrate the release of their catalog highlighting Stack and Rack as well as previous projects. Copies of the catalog will be available for purchase at Gallery Aferro, 73 Market Street, Newark.
BroLab was established in 2009 by five artists with like ideas all seeking something bigger than their individual practices. Rahul Alexander, Jonathan Brand, Adam Brent, Ryan Roa and Travis LeRoy Southworth have built a practice bridging art and design principles exploring minimalist objects where people can interact with both the artists and the work. BroLab’s broad vision includes public sculpture, place making and site specific interventions. “Stack and Rack” brings together a number of partnering institutions including Seton Hall University and Gallery Aferro, with support from the Newark Arts Council through an Art Start grant, The Puffin Foundation, The New Jersey State Council on the Arts/Department of State, a Partner agency of the National Endowment for the Arts and administered by the Essex County Division of Cultural and Historic Affairs. The catalogue is made possible with a grant from the Elizabeth Firestone Graham Foundation. For more information contact: email@example.com
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