Elise Oesterreich, a Stillman student and a social media intern for ProLine Communications
advises peers in Scripps Howard column distributed to 350 newspapers
nationwide. The weekly column, Ask The Small Business Professor
, is written by Bruce Freeman
, founder of ProLine Communications and Stillman School adjunct professor of management and entrepreneurship.
Recently Freeman received a question from a college student asking
for advice on how to enhance the resume and build entrepreneurial
skills. Freeman immediately thought of his social media intern and the
value of peer-to-peer feedback.
In her response, Oesterreich encourages students to highlight their
technological and social media skills, skills many employers look for in
a young employee.
"If you know how to use the Microsoft Office Suite or Adobe
Photoshop, you should include that on your resume. You should also
include different social networking sites that you know how to use, not
only for yourself, but also for an employer."
She also encourages students to start a blog where they can post
professional content about an interest and then include the blog link
when submitting applications or resumes.
Lastly Oesterreich encourages students to gain a better understanding
of their Klout score, which is a measure of social media influence.
"Most companies hiring new employees look for people with a Klout
score of 45 or higher, which means as an entrepreneur, you would aim for
a Klout score of 50 or higher, but closer to the 60 range if you want
to have true success in your entrepreneurial endeavor."
Oesterreich, Class of 2014, is a marketing major with a minor in
international business. She is from Orange County, California, and plans
to pursue a career in market research or social media marketing. She
continues to add to her skill set off campus via her social media
internship, and on campus as head of marketing for the SHU Gaming Sector
and as the new social media executive for the University’s Marketing
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