PR Students Lead, Educate, Act and Prevent Bullying
Seton Hall students have established an anti-bullying group as part
of a national public relations competition to raise awareness about
bullying. The Bateman competition is run by the Public Relations Society
of America and gives students across the country an opportunity to use
their classroom education and internship experiences to create and
implement a full scale strategic public relations campaign.
The group, LEAP on Bullying, has teamed with the Boys and Girls Club
of Newark to educate young people on the harmful impact of bullying.
LEAP on Bullying will teach club members how to lead, educate, act and
prevent bullying through fun and engaging activities. The program has
already received attention on Twitter from Newark Mayor Cory Booker and
Giants defensive end Justin Tuck.
LEAP on Bullying will run an anti-bullying week at the Boys and Girls
Club of Newark the week of February 17, culminating in the LEAP on
Bullying day, planned for Saturday, February 23. The anti-bullying
programs are a mixture of demonstrative, interactive and written. They
are designed for children of all ages and will give them the tools to
prevent bullying before it happens. Children's author, Gena Lewis, will
also attend LEAP on Bullying Day to share her story with club members,
inspiring them to not only pursue their own dreams, but to support
others' as well.
The Bateman competition runs from February 1 to February 28. After
that time students submit their campaign to the PRSA headquarters in New
York. For more information on LEAP on Bullying go to www.facebook.com/LEAPonBullying or follow the team on Twitter - @LEAPonBullying.
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