Bruce Freeman, nationally known as The Small Business Professor®, was recently selected as the spokesperson for Brother International Corporation's small business survey.
Freeman is an adjunct professor of management and entrepreneurship in the Stillman School of Business where he has won awards for teaching excellence, including the 2009-2010 Excellent Adjunct Professor Award. He is also a syndicated small business columnist for Scripps Howard News.
As spokesperson, Freeman will have a major role in publicizing the survey's key findings such as:
As noted by Freeman, "During this economic downturn, we find that more small business owners are interested in quality, value and efficiencies."
- More than half of small business owners believe that stockpiling cash is the best strategy for sustaining their business through the current economic climate.
- Eight in ten small business owners will strive to make their company more efficient this year.
- Despite the hardships, most small business owners enjoy having their own business.
More on Freeman:
In addition to his column, Freeman is the co-author of the book, Birthing the Elephant and host of a regular radio program on the Smallbiz America Radio Network. A successful entrepreneur, he founded Proline Communications providing marketing and public relations services.
In 2006, Freeman received the journalist of the year award (NJ) from the US Small Business Administration (SBA) and he recently received a letter of commendation from the SBA for five years of journalistic service to the small business community.
Visit Freeman's Web site at The Small Business Professor »
For more information please contact:
Jillian Chertok, MS&L