Elizabeth McCrea, Ph.D., assistant professor of management, receives the Bright Idea Award in Innovation for her publication, “Failing to Learn from Failure: An Exploratory Study of Corporate Entrepreneurship Outcomes." McCrea collaborated with Dr. Stephen C. Betts of William Paterson University.
The study found that employees usually viewed successful new product launches as confirming their firm's business strategy. However, unsuccessful projects, which may indicate that a change in strategy is needed, resulted in strategy modification only 38 percent of the time. This implies firms are not learning as much as they might from their failures.
McCrea, who collaborated with Gladys Marie Torres-Baumgarten of Kean University, received a Bright Idea Award last year as well for their publication, “Case of Insider Sabotage at Omega Engineering."
This year, she will receive her Bright Idea Award on Friday, November 6, at NJIT's Guttenberg Information Technology Center.
Bright Idea Awards are sponsored annually by the New Jersey Policy Research Organization (NJPRO) Foundation (the public policy affiliate of the New Jersey Business and Industry Association), New Jersey Business magazine and the Stillman School of Business. Each year, these organizations present awards for the best research published by the business faculty at New Jersey's colleges and universities.
McCrea joined the Stillman School in the 2006 fall semester. She has research interests in entrepreneurship, strategic management and organizational management. She has presented at numerous international and regional conferences and her research has been published in the Organizational Management Journal, Academy of Strategic Management Journal, Review of Business Information Systems, Journal of Management Education, and the Business Case Journal.
She received her Ph.D. from Rutgers University and has taught courses in strategic management, marketing, product development, and business policy. Her corporate work experience includes operations and finance positions at Nabisco, Shaw Data Services and Bear Stearns.
For more information please contact: